VR/AR


Accedo brings streaming to Nreal AR glasses

Accedo has announced a partnership with Augmented Reality (AR) glasses brand Nreal to offer Extended Reality (XR) viewing for video consumers. The partnership will enable OTT providers to bring content to Nreal’s lightweight AR glasses. Accedo XR, is a cross-platform solution that allows video providers to quickly launch Extended Reality (XR) experiences, using templated designs. […]

VR market set for significant growth to more than US$50 billion in revenues

The global VR market is set to exceed US$56 billion in revenue by 2026. According to new stats from ABI Research, the VR market will grow following the bursting of the bubble created around location-based VR. Home use, particularly around gaming, remains a stable growth area, while interest is slowly returning for public usage in […]

ByteDance acquires VR maker Pico

ByteDance, the parent company of TikTok, has acquired Chinese VR headset maker Pico.  The deal was confirmed to CNBC by ByteDance, and sees the company make its first foray into virtual reality.  In a statement, ByteDance said: “[Pico’s] comprehensive suite of software and hardware technologies, as well as the talent and deep expertise of the […]

Oculus Quest 2 drives VR shipments

Facebook led the way for VR shipments in the first quarter of the year. While enthusiasm for virtual reality has dipped in recent years, the market experienced a surge in interest when Facebook-owned Oculus released its standalone Oculus Quest 2 headset in late 2020 at a high quality and low cost.  The launch saw standalone […]

Welcome to the world of 360-degree video

Meet Emily. She and her family have all been working remotely from home for the last 14 months, including several lockdown periods. Finally, they’ve all had their COVID-19 vaccines and Emily is looking for a sunny holiday destination for the late summer. She usually prefers vacationing by the sea under the blue Mediterranean sky. Emily […]

VR content market set for 160% rise over next five years

The virtual reality (VR) content market will bring in over US$7 billion in 2025. While interest in VR has cooled in recent years, the introduction of cheaper headsets and the broadening accessibility of the medium will see a boost to the content market, claims a new report from Juniper research. The market is set to […]

Apple could extend free trial for Apple TV+ beyond one year

Apple is reportedly considering extending its free trial of SVOD Apple TV+. Ahead of its November 2019 launch, the company announced that new device purchasers would be entitled to a year’s free subscription to the service which runs at £4.99 per month, but fears that a significant number of subscribers will drop off has led […]

VR and AR headsets set for surge in shipments over first half of 2020s

Much of the hype around virtual and augmented reality (VR/AR) may have cooled off in recent times, but advancements to technology and the release of glasses-like devices is predicted to lead to far greater sales and adoption. According to new figures from TrendForce, the market will see the shipment of 5.12 million units in 2020, […]

US broadcasters consider technology to fill gap left by fans in closed venue matches 

With professional sports set to be played behind closed doors for the foreseeable future, a number of top US broadcasters are looking to technology to fill the gap left by fans. According to a New York Post report, ESPN, NBC Sports, CBS and Turner Sports are all considering implementing VR technology to emulate the match […]

Apple reportedly buys NextVR

Apple is reportedly in the process of buying NextVR, a California tech firm which specialises in creating virtual reality experiences for sports and entertainment events. According to 9to5Mac, the iPhone maker is heavily invested in augmented reality and is in the process of designing a AR headset. The report notes that Apple is specifically interested […]

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