As EZDRM marks 20 years in the streaming security industry, we thought that it would be fun to take an illustrated tour through the technology and marketplace changes over that time with some of our long-time colleagues and partners. Consider just a few of the transitions we have lived through – from Flash to CMAF, […]
Audience Insights gives you deep subscriber analytics beyond video analytics, so you can get a complete view of audience data all in one place, proactively reduce churn, retain viewers, and make your subscriber and trial campaigns more effective.
Streaming services first overtook linear channels for total TV time during the pandemic across Samsung TVs – and have maintained this lead ever since. The streaming landscape, however, is becoming increasingly fragmented. Samsung Ads’ latest report, developed using a powerful combination of first and third-party data, examines evolving consumer streaming habits across EU5 – the UK, Germany, Spain, France and […]
With Netflix, Disney+, and Peacock launching new ad-supported pricing tiers, what hybrid AVOD and SVOD approach is poised to be the most successful? Questions: Do ad-supported tiers have a greater impact on customer acquisition or retention? Is self-declared data from broadcaster AVOD platforms more effective for targeting than billing data and why? Will […]
If you’re involved in the content business then you know there are challenges around keeping your content safe and secure. But how big is the threat to your business? And what are the pirates really doing? The Five big myths around Piracy are: Illicit IPTV subscription services are not a force to be reckoned with Pirates are […]
We don’t need to tell you that there is a lot happening in TV and Video advertising right now. And you know how difficult it is to run effective and efficient campaigns across multiple platforms and devices… …and then there’s the question of addressability and targeting. We know how to get the best out of […]
As the battle to be the bundle in the home rages and providers expand their content offerings, consumers are increasingly frustrated, and overwhelmed. Finding the content they want to watch feels akin to the search for the Holy Grail from the legend of King Arthur. Meanwhile, providers are scratching their heads about how best to […]
Technology has disrupted numerous areas of the advertising industry and the world of television is certainly no exception. With the rise of Connected TV (CTV), and greater access to advertising across ad-supported streaming platforms, advertisers have benefited from the addressability and data-driven approach of digital, married with the premium experience of TV. Yet, traditional linear […]
The Digital TV Industry Survey 2022 is now available. Digital TV Europe’s annual survey once again provides a unique snapshot of leading industry insiders’ views on the key issues and trends facing the digital video distribution business. Executives from 45 countries answered our request to share their opinions on the five topic areas covered in […]
Streaming video providers are increasingly turning to advertising to boost their revenues. But the challenge of engaging customers and delivering value from advertising remains a key challenge. Addressable TV can help with this, but true customisation of the TV experience could transform not only the value that service providers can deliver for advertisers but […]
ICYMI: LG adds Apple services to its webOS operating system digitaltveurope.com/2023/02/07/lg-… https://t.co/D3SkyBl77y
07 February 2023 @ 22:00:01 UTC
ICYMI: @Disney announced April date for its showdown with activist investor Peltz digitaltveurope.com/2023/02/07/dis…
07 February 2023 @ 21:00:00 UTC
ICYMI: IAB UK predicts CTV ad growth but wants better measurement digitaltveurope.com/2023/02/07/iab… https://t.co/OibJ7veRyW
07 February 2023 @ 20:00:02 UTC
Stephanie Meyer returns to LFP Broadcasting as exec vice president digitaltveurope.com/2023/02/07/ste… https://t.co/XFEMQPs3mb
07 February 2023 @ 18:00:03 UTC
Ukraine’s Megogo expands in Poland digitaltveurope.com/2023/02/07/meg… https://t.co/DLKVqKuFjj
07 February 2023 @ 17:00:02 UTC
