Intelligence


Webinar | Protecting Streaming Revenue: 20 Years and Counting of DRMaaS

As EZDRM marks 20 years in the streaming security industry, we thought that it would be fun to take an illustrated tour through the technology and marketplace changes over that time with some of our long-time colleagues and partners. Consider just a few of the transitions we have lived through – from Flash to CMAF, […]

Decoding the Streaming Landscape Report

Streaming services first overtook linear channels for total TV time during the pandemic across Samsung TVs – and have maintained this lead ever since. The streaming landscape, however, is becoming increasingly fragmented. Samsung Ads’ latest report, developed using a powerful combination of first and third-party data, examines evolving consumer streaming habits across EU5 – the UK, Germany, Spain, France and […]

Webinar | Looking for the right streaming business model: Navigating AVOD + SVOD

  With Netflix, Disney+, and Peacock launching new ad-supported pricing tiers, what hybrid AVOD and SVOD approach is poised to be the most successful?   Questions: Do ad-supported tiers have a greater impact on customer acquisition or retention? Is self-declared data from broadcaster AVOD platforms more effective for targeting than billing data and why? Will […]

The Five Big Myths About Streaming Video Piracy

If you’re involved in the content business then you know there are challenges around keeping your content safe and secure. But how big is the threat to your business? And what are the pirates really doing? The Five big myths around Piracy are: Illicit IPTV subscription services are not a force to be reckoned with Pirates are […]

Unleashing Your Addressable Advertising Potential

We don’t need to tell you that there is a lot happening in TV and Video advertising right now. And you know how difficult it is to run effective and efficient campaigns across multiple platforms and devices… …and then there’s the question of addressability and targeting. We know how to get the best out of […]

Webinar | Is super-aggregation a true differentiator?

As the battle to be the bundle in the home rages and providers expand their content offerings, consumers are increasingly frustrated, and overwhelmed.  Finding the content they want to watch feels akin to the search for the Holy Grail from the legend of King Arthur. Meanwhile, providers are scratching their heads about how best to […]

TV Advertising Engagement Study

Technology has disrupted numerous areas of the advertising industry and the world of television is certainly no exception. With the rise of Connected TV (CTV), and greater access to advertising across ad-supported streaming platforms, advertisers have benefited from the addressability and data-driven approach of digital, married with the premium experience of TV. Yet, traditional linear […]

Exclusive Report: The Digital TV Industry Survey 2022

The Digital TV Industry Survey 2022 is now available. Digital TV Europe’s annual survey once again provides a unique snapshot of leading industry insiders’ views on the key issues and trends facing the digital video distribution business. Executives from 45 countries answered our request to share their opinions on the five topic areas covered in […]

Webinar | Advanced advertising and user engagement

  Streaming video providers are increasingly turning to advertising to boost their revenues. But the challenge of engaging customers and delivering value from advertising remains a key challenge. Addressable TV can help with this, but true customisation of the TV experience could transform not only the value that service providers can deliver for advertisers but […]

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