In a fiercely competitive market, no online video service can succeed on its own; partnering has become essential. The online video space in the past years has seen a rise in partnerships of various forms, including those that mimic the pay-TV platform as a content aggregator but with a higher degree of flexibility and openness.
In this webinar, Magine Pro and Omdia are joined by experienced OTT operators to discuss how partnerships can drive discoverability, customer acquisition and growth for online video services.
The session will feature:
- A first look at Omdia’s research, on behalf of Magine Pro, that reviews the online video market and the rise in partnerships, including how Virtual pay-TV services selectively aggregate to differentiate. Attendees also get first access to the report via a download link after the session.
- How Telcos are currently leading in the aggregation of SVOD services.
- The advantages of strategic brand partnerships for improved online video service discoverability, acquisition and growth.
- Expert OTT operators share their insights and experiences of partnerships.Why partnerships are key to delivering online video growth
Speakers include:
Matthew Wilkinson, CEO, Magine Pro
Rishi Kapoor, Founder & CEO, Paus
Tony Gunnarsson, Principal Analyst, TV, Video & Advertising, Omdia
