Long reads

Personalisation and interactivity – the key to the most immersive user experiences

Over the past years, media consumption habits changed drastically and so has the media market. With ever-growing social media popularization, users expect highly engaging viewing experiences. Regular streaming providers struggle as they try to keep up with the trends and grow the retention factor to outmatch the innovative competition. All the biggest players in the […]

Dark sides of dynamic ad insertion: is there a way to confront them?

Oxagile’s solution architect for video systems and targeted TV advertising expert Maxim Koshel lifts the lid on the ins and the outs of dynamic ad insertion. The ‘skip’ button, serving as valuable feedback for advertisers, still remains a nightmare, as it stops thousands of potential target viewers from swallowing the hook of the ad story.  […]

Q&A: Przemysław Frasunek, CEO, Redge Technologies.

The CEO of Redge Technologies talks to DTVE about the company strategy and development perspectives after Play Group’s acquisition.   Play Group has acquired 92.5% of the shares of Redge Technologies – the leading OTT technology provider in Poland. What does that that mean for the Polish company? What was the rationale for the acquisition?  Play […]

DTVE Interview: Richard Brant, advanced TV director UK and international, Vevo 

Richard Brant, Vevo’s advanced TV director UK and international speaks to Digital TV Europe about the company’s position as the world’s largest music video network with billions of views per month, and how its approach to advertising sets it apart from the music video networks of old. While the anarchic ideals of MTV’s youth generation may […]

HDMI marketplace update: risks from unlicensed products, and HDMI 2.1a sales opportunities

It’s been over 20 years since the first HDMI Specification was introduced and there are always questions about the latest HDMI® trends. This is a quick update based on trending topics received from HDMI Licensing Administrator, Inc. (HDMI LA), the official agent of the HDMI Specifications, from Trudi Bordi, vice president of licensing, and Brad […]

DTVE Interview: Olivier Jollet, EVP general manager, Pluto TV

The Pluto TV boss discusses the Paramount-owned streamer’s contrarian approach to the industry, expansion plans and the importance of partnerships and collaboration At a time when Paramount has been heavily pushing its new subscription platform Paramount+, it is easy to forget that it has another major streaming service that is quietly spreading its reach across […]

FAST times

Free advertising-supported streaming television (FAST) can deliver a highly lucrative revenue stream for content owners. But launching FAST channels requires thought and planning. Simplestream CEO Adam Smith talked to Digital TV Europe about the FAST opportunity and the challenges in getting up and running. Free advertising-supported streaming television (FAST) is now one of the fastest […]

DTVE Interview: James Abraham, commissioning editor, FIFA+

A month after the launch of its platform FIFA+, commissioning editor and content lead for global originals James Abraham talks to Jonathan Easton about the global football body’s ambitions for streaming.  The football season may be at an end, but the football never stops.   This is something that James Abraham, commissioning editor and content […]

DTVE Interview: Cedric Dufour, CEO, Rakuten TV

The CEO of Raktuen TV talks to Jonathan Easton about how he is bringing his experience in ecommerce to the streaming video platform, and how the company’s strategy allows it to be adaptable. Cedric Dufour is a well-known face in the European ecommerce industry. He joined Rakuten in 2016 as its French chief operating officer, […]

Q&A: Dr. Peter Charissé, ANGA COM

Dr. Peter Charissé, managing director of ANGA COM and ANGA The Broadband Association, talks to DTVE about what attendees to this year’s ANGA COM can expect when they visit Cologne in May.  What do you see as the main themes of this year’s ANGA COM? The overriding issue will be the gigantic fibre optic expansion we […]

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