Long reads

Exclusive DTVE Interview: Hedvig Arnet, vice president of business development, Vevo

Hedvig Arnet, vice president of business development at Vevo tells Digital TV Europe about making the transition from digital to linear TV and how it operates its music curated channels across multiple territories. The formally YouTube-focused platform made the transition to linear television with the launch of its music focused FAST channels. Vevo’s 24/7 programming […]

Why MultiChoice is looking to the Rest of Africa for growth

MultiChoice Group has been contending with regulatory, tax, and economic headwinds, particularly in its home market of South Africa but also in the wider subregion. Under current regulations, subscription broadcasting services in South Africa are mandated to carry specific freeto-air channels provided by the public broadcaster South African Broadcasting Corporation (SABC). Pay TV operators have […]

Will Netflix invest in live sports?

This week Netflix was reported to be mulling a limited foray into a sports-themed live event, but how likely is the streamer to take the plunge into the world of premium sports? In March 2023, Netflix produced Chris Rock’s live comedy special Selective Outrage, which was the company’s first-ever live programming event. This introduction of […]

How Samsung Ads helped OCS stand out in the French CTV market

Competition in the French Connected TV (CTV) market is heating up. Consumers are spoiled for choice thanks to increasing content saturation. There are more than 1,000 apps available on the Samsung TV app store – the second half of 2022 saw more than 750 million app launches alone. Streaming services are vying for every last […]

What are the prospects for FAST in central and eastern Europe?

In central and eastern Europe, FAST revenues will double in the next five years to reach US$42 million by 2028, according to Omdia’s forecasts. That means FAST will remain a very small part of the overall advertising picture. Traditional linear TV and social video continue to drive video advertising revenues in eastern Europe with revenues […]

Why is ad-supported video heading for the FAST lane?

Free ad-supported streaming TV (FAST) is generating an increasing amount of attention in the TV and video business. FAST channels offer numerous benefits to content owners, such as the option to monetize old and unused library content or to offer a new content bundle. Earlier this year, Omdia released a new set of forecasts that […]

OTT in Italy: surpassing pay TV

OTT video is continuing to grow in Italy, driven by sports streamer DAZN’s performance. OTT revenue surpassed pay TV for the first time in 2022, despite a slowdown in the rate of growth, according to Omdia research. OTT video subscriptions grew by three million to reach 21 million customers in 2022, a decline from the […]

Advanced audience segmentation: clustering and personalising the user experience with AI

Streaming service providers have looked to segment their audiences according to broad-brush criteria, often to deliver targeted advertising. But segmentation has far greater potential. Mirada director of product development Santiago Rodriguez explains how innovation in this area can help service providers improve engagement, reduce churn and add to customer satisfaction. As top-line subscriber growth for […]

DTVE Data Weekly: How the cloud and decline of broadcast are impacting video processing

The video processing market grew by 7% in 2021 to US$2.6 billion, largely driven by growth in streaming technology in the overall workflow, such as transcoding, and a general rebound coming out of the most intense pandemic restrictions. However, Omdia forecasts the broadcast-centric portion of the market to be in sustained decline by the end […]

Live again: sharing experiences of cloud-native television

Simon Frost, Head of Industry Marketing, EMEA, on the AWS Media & Entertainment Symposium 2023, Kings Place, London, 8th February After engaging with customers and partners exclusively online since 2019, it was incredibly rewarding to hold the annual AWS M&E Symposium in person in 2023. Over 300 customers and partners joined Amazon Web Services (AWS) […]