Tech solution of the month

Advanced audience segmentation: clustering and personalising the user experience with AI

Streaming service providers have looked to segment their audiences according to broad-brush criteria, often to deliver targeted advertising. But segmentation has far greater potential. Mirada director of product development Santiago Rodriguez explains how innovation in this area can help service providers improve engagement, reduce churn and add to customer satisfaction. As top-line subscriber growth for […]

Tech Solution of the Month – Manifest manipulation: unlocking the potential of streaming session management

Manifest manipulation is well-known to video industry professionals as an enabler of server-side ad insertion. But as CommScope’s Jim Owens testifies, its potentially transformative uses go far beyond advertising. Adaptive Bitrate (ABR) changed the video landscape by delivering video across multiple devices over standard Internet technologies. But streaming has unique challenges. For one, it’s designed […]