Sports streamer DAZN has announced a distribution deal with Red Bull Media House.
The deal will see DAZN stream the Red Bull TV linear channel on its platform globally across more than 200 countries and territories.
Along with live extreme sports such as the Crankworx World Tour, the Red Bull Cliff Diving World Series and the Drift Masters European Championship, Red Bull TV also broadcasts a range of lifestyle entertainment content and documentaries including Driving Dirty: The Road to Baja.
Red Bull TV launches on DAZN May 4, with the first live broadcast event to be the Wings for Life World Run on Sunday May 8.
Tom Burrows, DAZN EVP of Rights, said: “DAZN is fast becoming a home of true entertainment for the world’s most innovative and compelling sports. Red Bull has a fantastic reputation for showcasing thrilling live events and captivating sporting stories that capture the imagination of fans around the world. We’re delighted to bring Red Bull TV and its programming to DAZN on a global scale.”
Red Bull TV joins a portfolio of rights held by DAZN which includes UEFA Champions League, UEFA Women’s Champions League, Bundesliga, LaLiga, Serie A, J.League and Matchroom Boxing.