Streaming video providers are increasingly turning to advertising to boost their revenues. But the challenge of engaging customers and delivering value from advertising remains a key challenge.
Addressable TV can help with this, but true customisation of the TV experience could transform not only the value that service providers can deliver for advertisers but also enable them to achieve their own customer retention goals.
In this webinar you will learn:
Speakers include:
Stuart Thomson, Editor, Digital TV Europe
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