Webinar | Advanced advertising and user engagement

Streaming video providers are increasingly turning to advertising to boost their revenues. But the challenge of engaging customers and delivering value from advertising remains a key challenge.

Addressable TV can help with this, but true customisation of the TV experience could transform not only the value that service providers can deliver for advertisers but also enable them to achieve their own customer retention goals.

In this webinar you will learn:

• How truly customised advertising can be achieved and can transform user engagement.
• How a more personalised TV experience can reduce churn and help win new customers.
• How service providers can deliver real value via a transformed UX with advanced personalisation and addressable advertising.

Speakers include:

Stuart Thomson, Editor, Digital TV Europe

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