Advertising


FreeWheel acquires Beeswax

Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said that the acquisition will expand its current programmatic marketplace capabilities across all forms of TV and video advertising including CTV and VOD on set-top boxes. Beeswax offers programmatic advertising capabilities through its bidding stack which it calls Bidder-as-a-Service (Baas). It […]

Video entertainment adspend to remain stable in face of pandemic

Despite the economic crisis caused by the Covid-19 pandemic, video entertainment ad spend is expected to remain fairly stable throughout 2020. According to ROI agency Zenith, video ad spend will shrink by only 0.2%. By contrast, the ad market as a whole is predicted to drop by 8.7% this year. The report said that this […]

ITV launches Planet V ad platform

Planet V, the programmatic advertising platform from ITV, has officially launched. The British pubcaster said that developers from Amobee have spent almost 50,000 hours building the platform. Planet V, it said, gives advertisers and agencies greater control over the planning, purchasing and reporting of campaigns across its catch-up service ITV Hub. Planet V promises “new […]

US TV ad sales saved from massive slump by political spend

TV ad sales have been down across the globe as a result of the coronavirus pandemic, but the US is likely to be saved from any further downturns as a result of the upcoming election. According to a forecast from media research group MAGNA Global, brands will significantly increase their ad spend through to November’s […]

ViacomCBS to launch new ad platform

US media giant ViacomCBS has announced the launch of a new connected video advertising product dubbed EyeQ. The company said that the ad platform will serve as a single transactional point of entry for digital video content from its portfolio. In effect, EyeQ will allow advertisers to run campaigns across all of ViacomCBS’s video platforms […]

Sky partners with TVSquared for ad effectiveness tracking tech

Sky has announced a partnership with ad measurement firm TVSquared to create a solution which will give advertisers a better idea of whether their investment has led to sales and website visits. Ad revenue has been particularly heavily hit across the board amid the ongoing coronavirus pandemic, with uncertainty over conversion rates leading many companies […]

Advertising to see double-digit drop as pandemic takes toll

The effect of coronavirus on the advertising industry has been laid bare by a new report which expects a decline of nearly 12% in 2020. According to a report from ad agency GroupM, this reduction is set to be even worse than the 2008 financial crisis. Television will be one of the worst-hit segments, with […]

Verizon Media lifts lid on new advertising and content capabilities

Verizon Media has unveiled a range of new advertising and content capabilities. Unveiled by press release in lieu of an NAB press conference, the company said that the new offerings, which include advanced advertising tools for transparency and enhanced live event streaming, are designed to provide broadcasters, content owners and service providers with more opportunities […]

Industry launches TV charter for “responsible and transparent” ad measurement

The association of TV and radio sales houses egta has launched a “progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.” Launched with support by The Global TV Group, the charter has been signed by most of egta’s 155 member sales houses in over 42 […]

YouTube introduces new ad format

YouTube has announced the launch of a new ad format called Video Reach Campaigns. Currently, advertisers have been forced to manage separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads. The new product now allows them to upload multiple video creatives into a single campaign.  Google says that its machine learning […]

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