Advertising


Roku introduces OTT ad marketplace in the US

Roku has launched an over-the-top advertising marketplace for its streaming platform in the US called Audience Marketplace. Publishers can use Audience Marketplace to sell targeted audiences to advertisers, using Roku’s first-party data and proprietary ad technology. Roku said that has “extensive insights” into its millions of OTT streamers and offers the ability to precisely target […]

eMarketer: Spanish TV ad market set to dip

TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5% between 2018 and 2022, according to eMarketer predictions. The research firm predicted the decline will be faster than it had previously forecast in September 2017, “mainly because advertisers are spending more cautiously due to the political instability in Catalonia.” At […]

WARC: TV ad revenue in the UK to rebound this year

TV adverting revenue is expected to rebound this year after dropping in 2017, in part due to the Russia World Cup this summer. This is according to the Advertising Association/WARC’s latest Expenditure Report, which claims that TV ad spend dipped 3.2% last year to £5.11 billion but will climb 2.3% in 2018 and 3.0% in […]

IAB Tech Lab releases targeted OTT ad guidelines

The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video ad experiences across smart TVs, connected devices and other OTT environments. The IAB Technology Laboratory’s ‘guidelines for identifier for advertising on OTT platforms’ provide instructions on best practises for delivering targeted ads, as well as controlling ad frequency and rotations. […]

eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer. The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV. As it stands today, […]

WARC: TV ad spend six times that of online video

TV ad spend outweighs online video by a ratio of six to one, but its overall share of advertising fell in 2017 according to WARC data. WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel but is estimated to have registered a 1.4 percentage point dip in 2017. Nevertheless […]

Channel 4 launches digital ad sales service with BT Sport

Channel 4 has launched a digital ad sales service aimed at third party content publishers, with BT Sport on board as its first partner. The digital ad sales house will offer advertisers “unique first-party data” and Channel 4 is seeking partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks. Channel 4 said that […]

ProSiebenSat.1 strengthens ad tech play with Kairon acquisition

German broadcaster ProSiebenSat.1 has strengthened its move into the ad tech market by acquiring e-commerce marketing outfit Kairon. Cocomore AG-owned Kairon aggregates the advertising environments and data of over 80 online shops, an activity known as retail media. Advertisers can tailor and target their messages to what the shoppers are actually interested in buying. The […]

Ampere: Online advertising now almost twice as valuable as TV ads

Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising, according to Ampere Analysis. Speaking at the Future TV Advertising Forum in London this morning, Ampere research director Richard Broughton said that in 2017 TV advertising generates roughly US$3.3 per-viewer each month, compared to US$5.8 for online. “Your average TV […]

Markíza taps Hybrid for HbbTV interactive ads

Slovakian commercial broadcaster Markíza Group has launched interactive commercial advertising based on the HbbTV platform. The Markíza Group has begun offering HbbTV-based interactive advertising on its Markíza, Dajto and Doma channels. The group said it was offering commercial advertisers up to seven interactive ad types and a range of targeting methods. Markíza has tapped Prague-based […]

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