Advertising


Liberty Global partners with Cadent on addressable TV ads

Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step up its targeted advertising efforts. Virgin Media in the UK will be the first Liberty Global subsidiary to deploy the Cadent platform, which will allow it to deliver different targeted ads to households during the same program. Cadence’s platform is […]

Zenith: two thirds of digital media ad spend to be programmatic in 2019

Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019, according to Publicis-owned media agency Zenith. The firm estimates that global advertisers’ programmatic spend will increase from US$70 billion this year to US$84 billion next year across digital advertising that includes online video and social media. This figure is expected […]

Strategy Analytics: TV to account for 80% of video ad spend in five years

Even though digital video is the fastest growing digital advertising category, TV will still account for the vast majority of video ad spend in 2023, according to Strategy Analytics. The research firm predicted that TV will represent 80% of global video ad spend in 2023 while digital video will make up 20% of spend, with […]

WARC: AVOD spend to nearly double by 2023

Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five years with AVOD growth outpacing other paid media, according to WARC Data. The advertising metrics organisation projected that global AVOD spend will reach US$46.6 billion by 2023 – up from US$23.8 billion this year – with China expected to overtake […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

TV ad measurement firm iSpot.tv raises US$30m

TV ad measurement company iSpot.tv is seeking to bolster the adoption of its TV advertising analytics technology with an additional US$30 million of investment capital. The new money brings investment in iSpot.tv to US$57.8 million since the company started to offer real-time TV advertising analytics at scale in 2012. iSpot, which delivers actionable analytics to […]

AT&T rebrands ad unit to Xandr, agrees addressable TV ad deals

AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of ad company” that will leverage data, premium content, advanced ad technology and AT&T’s distribution across wireless, video and broadband. Xandr will include all aspects of the existing AT&T advertising and analytics businesses and is designed help advertisers and publishers find […]

eMarketer projects strong ad gains for Hulu and Roku

Hulu and Roku will both experience strong US advertising revenue growth over the next two years, according to eMarketer projections. The research company expects Hulu’s US ad revenues to climb from US$1.12 billion in 2018 to US$1.26 billion in 2019 and US$1.41 billion in 2020. “This represents double-digit annual growth throughout our forecast period, and […]

WARC: online video ad spend to reach US$30bn this year

Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by the rise of mobile usage, according to WARC’s latest Global Ad Trends report. The research tips online video advertising spend – inclusive of pre-, mid-, and post-roll ads, social and broadcaster VOD – to rise 27.5% to reach US$29.8bn this […]

Twitch drops ad-free viewing from Prime membership

Amazon-owned video game streaming platform, Twitch, has announced plans to drop ad-free viewing as one of the perks of a Twitch Prime membership. In a company blog post, Twitch said it had “re-evaluated some of the existing Twitch Prime benefits” and will stop offering advertising-free video streams after October 15. Users that have an annual Twitch […]

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