Advertising


eMarketer projects strong ad gains for Hulu and Roku

Hulu and Roku will both experience strong US advertising revenue growth over the next two years, according to eMarketer projections. The research company expects Hulu’s US ad revenues to climb from US$1.12 billion in 2018 to US$1.26 billion in 2019 and US$1.41 billion in 2020. “This represents double-digit annual growth throughout our forecast period, and […]

WARC: online video ad spend to reach US$30bn this year

Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by the rise of mobile usage, according to WARC’s latest Global Ad Trends report. The research tips online video advertising spend – inclusive of pre-, mid-, and post-roll ads, social and broadcaster VOD – to rise 27.5% to reach US$29.8bn this […]

Twitch drops ad-free viewing from Prime membership

Amazon-owned video game streaming platform, Twitch, has announced plans to drop ad-free viewing as one of the perks of a Twitch Prime membership. In a company blog post, Twitch said it had “re-evaluated some of the existing Twitch Prime benefits” and will stop offering advertising-free video streams after October 15. Users that have an annual Twitch […]

CuriosityStream moves to hybrid ad-and-subscription model

CuriosityStream, the SVOD service launched by Discovery founder John Hendricks, has relaunched its service by moving to a hybrid advertising- and subscription-supported model. The company has launched a new ad-supported tier, called CuriosityStream Showcase, that gives users around the world access to 18-titles for free. The company has also lowered the price of its subscription […]

Roku introduces OTT ad marketplace in the US

Roku has launched an over-the-top advertising marketplace for its streaming platform in the US called Audience Marketplace. Publishers can use Audience Marketplace to sell targeted audiences to advertisers, using Roku’s first-party data and proprietary ad technology. Roku said that has “extensive insights” into its millions of OTT streamers and offers the ability to precisely target […]

eMarketer: Spanish TV ad market set to dip

TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5% between 2018 and 2022, according to eMarketer predictions. The research firm predicted the decline will be faster than it had previously forecast in September 2017, “mainly because advertisers are spending more cautiously due to the political instability in Catalonia.” At […]

WARC: TV ad revenue in the UK to rebound this year

TV adverting revenue is expected to rebound this year after dropping in 2017, in part due to the Russia World Cup this summer. This is according to the Advertising Association/WARC’s latest Expenditure Report, which claims that TV ad spend dipped 3.2% last year to £5.11 billion but will climb 2.3% in 2018 and 3.0% in […]

IAB Tech Lab releases targeted OTT ad guidelines

The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video ad experiences across smart TVs, connected devices and other OTT environments. The IAB Technology Laboratory’s ‘guidelines for identifier for advertising on OTT platforms’ provide instructions on best practises for delivering targeted ads, as well as controlling ad frequency and rotations. […]

eMarketer: social ad spend in the UK to exceed TV by 2020

Social networks’ share of advertising spend in the UK will overtake television ad spend by 2020, according to stats published by eMarketer. The research firm said that come 2020, social network ad spending will account for 20% of all media ad spend in the UK, compared to 17.8% for broadcast TV. As it stands today, […]

WARC: TV ad spend six times that of online video

TV ad spend outweighs online video by a ratio of six to one, but its overall share of advertising fell in 2017 according to WARC data. WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel but is estimated to have registered a 1.4 percentage point dip in 2017. Nevertheless […]

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