IAB UK predicts CTV ad growth but wants better measurement

UK digital advertising trade body the IAB forecasts that advertising spend on connected TV (CTV) and gaming will double in the next three years, hitting a combined £4.15bn by 2026. In a new report entitled IAB Compass, the IAB said: “An ongoing shift to streaming among audiences, new ad-based models from the likes of Disney+ […]

NBCUniversal sets Ad-ID as standard for One Platform

NBCUniversal has announced Ad-ID as the new standard for advertisers across its One Platform. The Comcast-owned broadcaster said that Ad-ID simplifies and streamlines the ad delivery process while vastly improving the consumer experience and that it is the first major media company to adopt the standard. The new agreement expands upon an existing deal across […]

iOS in-app ad market to nosedive

The in-app Apple iOS advertising market is set to lose a fifth of its value in 2021. According to a new report from Omdia, a number of privacy rule changes designed to protect users will depress the market.  Omdia principal analyst Guillermo Escofet said: “Apple’s imminent user-privacy rule changes, limiting advertisers’ access to the unique […]

Record Super Bowl ad spend of US$545 million

CBS secured record ad revenue from Sunday’s Super Bowl in spite of low TV ratings. According to estimates from Kantar, the CBS network generated US$545 million in ad spend during the NFL showpiece event, representing a new record. The firm estimates that a 30-second ad was sold for an average of US$5.6 million, with ad […]

YouTube first digital platform to receive MRC accreditation for protecting advertisers

YouTube has become the first digital platform to receive accreditation from the Media Rating Council (MRC), confirming that it adequately protects advertisers from inappropriate content. The US-based MRC was founded in the 1960s to measure audiences on media content. It said that it conducted an extensive audit of YouTube and its internal standards for determining […]

FreeWheel acquires Beeswax

Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said that the acquisition will expand its current programmatic marketplace capabilities across all forms of TV and video advertising including CTV and VOD on set-top boxes. Beeswax offers programmatic advertising capabilities through its bidding stack which it calls Bidder-as-a-Service (Baas). It […]

Video entertainment adspend to remain stable in face of pandemic

Despite the economic crisis caused by the Covid-19 pandemic, video entertainment ad spend is expected to remain fairly stable throughout 2020. According to ROI agency Zenith, video ad spend will shrink by only 0.2%. By contrast, the ad market as a whole is predicted to drop by 8.7% this year. The report said that this […]

ITV launches Planet V ad platform

Planet V, the programmatic advertising platform from ITV, has officially launched. The British pubcaster said that developers from Amobee have spent almost 50,000 hours building the platform. Planet V, it said, gives advertisers and agencies greater control over the planning, purchasing and reporting of campaigns across its catch-up service ITV Hub. Planet V promises “new […]

US TV ad sales saved from massive slump by political spend

TV ad sales have been down across the globe as a result of the coronavirus pandemic, but the US is likely to be saved from any further downturns as a result of the upcoming election. According to a forecast from media research group MAGNA Global, brands will significantly increase their ad spend through to November’s […]

ViacomCBS to launch new ad platform

US media giant ViacomCBS has announced the launch of a new connected video advertising product dubbed EyeQ. The company said that the ad platform will serve as a single transactional point of entry for digital video content from its portfolio. In effect, EyeQ will allow advertisers to run campaigns across all of ViacomCBS’s video platforms […]

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