Amazon overtakes Netflix on content marketing spend

Amazon Prime Video has become the top spender on content advertising by an OTT company. According to an analysis by Mediaradar, Amazon sits atop the pile for the first half of the year, with Netflic and Hulu in second and third respectively.  This marks a shift from the first half of 2018, where Netflix was […]

Connected TV (CTV) advertising now accounts for nearly half of impressions

Advertising on connected TVs (CTVs) now accounts for nearly half of impressions served. This is according to the latest Video Benchmark Report from Extreme Reach (ER), which has evaluated Q1 2019 performance metrics from its, AdBridge platform. The report points out that 2018’s ‘advertising conversation’ was based around mobile and 6-second video ads, their impact […]

Comcast launches addressable advertising initiative

Comcast Advertising, the advertising arm of Comcast Cable has announced the launch of a new initiative called On Addressability. The broad goal of this initiative is to help the industry deliver a sound, scalable and sustainable addressable solution to marketers that maximises the impact and value of television as a marketing platform. Charter Communications and […]

Nexstar Digital launches TViQ audience solution

Digital media solutions provider Nexstar Digital (NXD) has announced the official launch of its proprietary TViQ audience solution. The platform is designed to give advertisers the ability to leverage local broadcast audience data to “reach their ideal viewers at scale across all forms of digital video advertising”. Available exclusively through NXD’s Platform group – previously […]

eMarketer: social video ad spend to grow 44% by 2021

Social video ad spend in the US will grow 44% between 2019 and 2021 to reach US$14.89 billion, accounting for 30.4% of total video ad spend, according to eMarketer. The research firm estimates that Twitter’s US video ad revenues will pass US$1 billion in 2021, while Snapchat’s US video ad business will grow 19.9% year-over-year […]

ITV: political uncertainty impacting ad demand

ITV reported revenue gains but a decrease in earnings for full year 2018, and warned that political and economic uncertainty will impact ad revenues in the first part of 2019. ITV said that economic and political uncertainty “continues to impact the demand for advertising,” with total advertising forecast to be down 3% to 4% for […]

WARC: linear TV still ‘by far’ the top display ad medium

Linear and catch-up TV remains “by far the top medium” for global display advertising spend, despite decreasing viewing times, according to WARC’s latest Global Ad Trends report. The research claims that linear TV attracted more than US$140 billion in ad investment in 2018 across 12 key markets – more than double that of mobile internet […]

Liberty Global partners with Cadent on addressable TV ads

Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step up its targeted advertising efforts. Virgin Media in the UK will be the first Liberty Global subsidiary to deploy the Cadent platform, which will allow it to deliver different targeted ads to households during the same program. Cadence’s platform is […]

Zenith: two thirds of digital media ad spend to be programmatic in 2019

Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019, according to Publicis-owned media agency Zenith. The firm estimates that global advertisers’ programmatic spend will increase from US$70 billion this year to US$84 billion next year across digital advertising that includes online video and social media. This figure is expected […]

Strategy Analytics: TV to account for 80% of video ad spend in five years

Even though digital video is the fastest growing digital advertising category, TV will still account for the vast majority of video ad spend in 2023, according to Strategy Analytics. The research firm predicted that TV will represent 80% of global video ad spend in 2023 while digital video will make up 20% of spend, with […]

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