Advertising


eMarketer: social video ad spend to grow 44% by 2021

Social video ad spend in the US will grow 44% between 2019 and 2021 to reach US$14.89 billion, accounting for 30.4% of total video ad spend, according to eMarketer. The research firm estimates that Twitter’s US video ad revenues will pass US$1 billion in 2021, while Snapchat’s US video ad business will grow 19.9% year-over-year […]

ITV: political uncertainty impacting ad demand

ITV reported revenue gains but a decrease in earnings for full year 2018, and warned that political and economic uncertainty will impact ad revenues in the first part of 2019. ITV said that economic and political uncertainty “continues to impact the demand for advertising,” with total advertising forecast to be down 3% to 4% for […]

WARC: linear TV still ‘by far’ the top display ad medium

Linear and catch-up TV remains “by far the top medium” for global display advertising spend, despite decreasing viewing times, according to WARC’s latest Global Ad Trends report. The research claims that linear TV attracted more than US$140 billion in ad investment in 2018 across 12 key markets – more than double that of mobile internet […]

Liberty Global partners with Cadent on addressable TV ads

Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step up its targeted advertising efforts. Virgin Media in the UK will be the first Liberty Global subsidiary to deploy the Cadent platform, which will allow it to deliver different targeted ads to households during the same program. Cadence’s platform is […]

Zenith: two thirds of digital media ad spend to be programmatic in 2019

Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019, according to Publicis-owned media agency Zenith. The firm estimates that global advertisers’ programmatic spend will increase from US$70 billion this year to US$84 billion next year across digital advertising that includes online video and social media. This figure is expected […]

Strategy Analytics: TV to account for 80% of video ad spend in five years

Even though digital video is the fastest growing digital advertising category, TV will still account for the vast majority of video ad spend in 2023, according to Strategy Analytics. The research firm predicted that TV will represent 80% of global video ad spend in 2023 while digital video will make up 20% of spend, with […]

WARC: AVOD spend to nearly double by 2023

Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five years with AVOD growth outpacing other paid media, according to WARC Data. The advertising metrics organisation projected that global AVOD spend will reach US$46.6 billion by 2023 – up from US$23.8 billion this year – with China expected to overtake […]

eMarketer: 2018 to be milestone year for digital video ads in the US

US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]

TV ad measurement firm iSpot.tv raises US$30m

TV ad measurement company iSpot.tv is seeking to bolster the adoption of its TV advertising analytics technology with an additional US$30 million of investment capital. The new money brings investment in iSpot.tv to US$57.8 million since the company started to offer real-time TV advertising analytics at scale in 2012. iSpot, which delivers actionable analytics to […]

AT&T rebrands ad unit to Xandr, agrees addressable TV ad deals

AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of ad company” that will leverage data, premium content, advanced ad technology and AT&T’s distribution across wireless, video and broadband. Xandr will include all aspects of the existing AT&T advertising and analytics businesses and is designed help advertisers and publishers find […]

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