ITV reported revenue gains but a decrease in earnings for full year 2018, and warned that political and economic uncertainty will impact ad revenues in the first part of 2019. ITV said that economic and political uncertainty “continues to impact the demand for advertising,” with total advertising forecast to be down 3% to 4% for […]
Linear and catch-up TV remains “by far the top medium” for global display advertising spend, despite decreasing viewing times, according to WARC’s latest Global Ad Trends report. The research claims that linear TV attracted more than US$140 billion in ad investment in 2018 across 12 key markets – more than double that of mobile internet […]
Liberty Global has partnered with addressable TV advertising platform, Cadent, as it looks to step up its targeted advertising efforts. Virgin Media in the UK will be the first Liberty Global subsidiary to deploy the Cadent platform, which will allow it to deliver different targeted ads to households during the same program. Cadence’s platform is […]
Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019, according to Publicis-owned media agency Zenith. The firm estimates that global advertisers’ programmatic spend will increase from US$70 billion this year to US$84 billion next year across digital advertising that includes online video and social media. This figure is expected […]
Even though digital video is the fastest growing digital advertising category, TV will still account for the vast majority of video ad spend in 2023, according to Strategy Analytics. The research firm predicted that TV will represent 80% of global video ad spend in 2023 while digital video will make up 20% of spend, with […]
Advertisers are expected to nearly double their spend on ad-supported video-on-demand in the next five years with AVOD growth outpacing other paid media, according to WARC Data. The advertising metrics organisation projected that global AVOD spend will reach US$46.6 billion by 2023 – up from US$23.8 billion this year – with China expected to overtake […]
US video ad spend is tipped to grow nearly 30% to US$27.82 billion in 2018, marking a milestone year of digital video advertising, according to eMarketer. The research firm said that video ad spend will make up 25% of US digital ad spending this year with Facebook capturing nearly a quarter of this video ad […]
TV ad measurement company iSpot.tv is seeking to bolster the adoption of its TV advertising analytics technology with an additional US$30 million of investment capital. The new money brings investment in iSpot.tv to US$57.8 million since the company started to offer real-time TV advertising analytics at scale in 2012. iSpot, which delivers actionable analytics to […]
AT&T has rebranded its ad unit to Xandr, describing it as a “new kind of ad company” that will leverage data, premium content, advanced ad technology and AT&T’s distribution across wireless, video and broadband. Xandr will include all aspects of the existing AT&T advertising and analytics businesses and is designed help advertisers and publishers find […]
Hulu and Roku will both experience strong US advertising revenue growth over the next two years, according to eMarketer projections. The research company expects Hulu’s US ad revenues to climb from US$1.12 billion in 2018 to US$1.26 billion in 2019 and US$1.41 billion in 2020. “This represents double-digit annual growth throughout our forecast period, and […]
ICYMI: Italy’s @FASTWEB names new CEO digitaltveurope.com/2023/03/24/ita… https://t.co/sZiitGSJAR
24 March 2023 @ 23:00:01 UTC
#SeriesMania: Amazon @PrimeVideo taking a cautious line on content spending digitaltveurope.com/2023/03/24/ser… https://t.co/laJ3OdmFhq
24 March 2023 @ 22:00:01 UTC
#SeriesMania: @HBO and Warner Bros. Discovery working together as ‘one team’ digitaltveurope.com/2023/03/24/ser… https://t.co/cZRXWF6cpC
24 March 2023 @ 21:30:01 UTC
DTVE: the week in view — Exclusive! Are aggregators having second thoughts about exclusivity?… twitter.com/i/web/status/1…
24 March 2023 @ 20:30:01 UTC
Samsung TV Plus adds more FAST channels to line-up digitaltveurope.com/2023/03/24/sam… https://t.co/uMQSMLGO5r
24 March 2023 @ 20:01:01 UTC
