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Advertising
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WARC: online video ad spend to reach US$30bn this year
Advertisers are expected to spend almost US$30bn on online video advertising this year, driven by…
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Twitch drops ad-free viewing from Prime membership
Amazon-owned video game streaming platform, Twitch, has announced plans to drop ad-free viewing as one…
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CuriosityStream moves to hybrid ad-and-subscription model
CuriosityStream, the SVOD service launched by Discovery founder John Hendricks, has relaunched its service by…
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Roku introduces OTT ad marketplace in the US
Roku has launched an over-the-top advertising marketplace for its streaming platform in the US called…
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eMarketer: Spanish TV ad market set to dip
TV’s share of total media ad spend in Spain will decrease from 39.3% to 38.5%…
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WARC: TV ad revenue in the UK to rebound this year
TV adverting revenue is expected to rebound this year after dropping in 2017, in part…
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IAB Tech Lab releases targeted OTT ad guidelines
The Interactive Advertising Bureau’s (IAB’s) research lab has released guidelines designed to improve targeted video…
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eMarketer: social ad spend in the UK to exceed TV by 2020
Social networks’ share of advertising spend in the UK will overtake television ad spend by…
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WARC: TV ad spend six times that of online video
TV ad spend outweighs online video by a ratio of six to one, but its…
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Channel 4 launches digital ad sales service with BT Sport
Channel 4 has launched a digital ad sales service aimed at third party content publishers,…
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ProSiebenSat.1 strengthens ad tech play with Kairon acquisition
German broadcaster ProSiebenSat.1 has strengthened its move into the ad tech market by acquiring e-commerce…
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Ampere: Online advertising now almost twice as valuable as TV ads
Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising,…
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Markíza taps Hybrid for HbbTV interactive ads
Slovakian commercial broadcaster Markíza Group has launched interactive commercial advertising based on the HbbTV platform….
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ProSiebenSat.1 reorganises, brings digital and TV together
ProSiebenSat.1 is to reorganise its business into three pillars encompassing entertainment, content production and global…
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ProSiebenSat.1 acquires majority stake in social advertising outfit Esome
ProSiebenSat.1 Media is acquiring a majority in Esome advertising technologies, a social-advertising provider in German-speaking…
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GroupM: Global TV ad spend to grow this year and next
Global TV advertising investment will grow this year and next but will lose overall market…
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GroupM: generations Y and X will ‘erode TV viewing’ as they age
Growing older no longer increases television viewing time, according to GroupM’s new ‘The State of…
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RTL to combine SpotX and Smartclip into single ad-tech outfit
RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by…
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WARC: TV accounts for 35% of global ad spend
TV accounts for 24% of daily media consumption but 35% of global advertising spend, according…
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Beenius teams with iPROM for programmatic advertising
TV technology provider Beenius has teamed up with south-eastern Europe digital advertising technology specialist iPROM…
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eMarketer: UK digital ad spend to reach £10.9bn this year
UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017,…
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European connected TV ad market set for growth with UK leading
The European connected TV advertising market could be worth €825 million by 2020, according to…
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WARC: TV ad expenditure in the UK to fall 1.9% this year
Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according…
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Sky Deutschland taps Yospace for dynamic ad insertion on Sky Go
Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to make money from live channels…
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TVPlayer agrees ad partnership with SpotX
UK-based TV streaming service, TVPlayer, has partnered with video ad serving platform SpotX, allowing advertisers…
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STV taps SpotX for programmatic advertising
Scottish commercial broadcaster STV has chosen video ad serving platform SpotX to support programmatic selling…
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Meetrics and SpotX team up for ad inventory and audience data
Ad verification technology specialist Meetrics and video ad serving platform SpotX have teamed up to…
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GroupM downgrades UK TV advertising forecast
Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this…
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Sky and Virgin Media strike targeted ad partnership
Sky and Virgin Media have struck a deal to let businesses offer targeted ads across both…
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YouTube takes tougher stance on hateful, inappropriate content
YouTube has introduced new guidelines to take a tougher stance on hateful, demeaning and inappropriate…