Advertising


Ampere: Online advertising now almost twice as valuable as TV ads

Globally online advertising now generates almost twice as much money per-viewer, per-month than TV advertising, according to Ampere Analysis. Speaking at the Future TV Advertising Forum in London this morning, Ampere research director Richard Broughton said that in 2017 TV advertising generates roughly US$3.3 per-viewer each month, compared to US$5.8 for online. “Your average TV […]

Markíza taps Hybrid for HbbTV interactive ads

Slovakian commercial broadcaster Markíza Group has launched interactive commercial advertising based on the HbbTV platform. The Markíza Group has begun offering HbbTV-based interactive advertising on its Markíza, Dajto and Doma channels. The group said it was offering commercial advertisers up to seven interactive ad types and a range of targeting methods. Markíza has tapped Prague-based […]

ProSiebenSat.1 reorganises, brings digital and TV together

ProSiebenSat.1 is to reorganise its business into three pillars encompassing entertainment, content production and global sales, and commerce respectively. The German broadcaster, which held its capital markets day yesterday, said over 50% of its revenues now come from outside the traditional TV advertising business. Key to the reorganisation is the combination of linear TV and […]

ProSiebenSat.1 acquires majority stake in social advertising outfit Esome

ProSiebenSat.1 Media is acquiring a majority in Esome advertising technologies, a social-advertising provider in German-speaking region of Europe. Hamburg-based Esome bundles the technology and the management of social media campaigns on social networks, notably Facebook, for advertisers. ProSiebenSat.1 said that in the future, the technology will also be used for the optimisation of display, video […]

GroupM: Global TV ad spend to grow this year and next

Global TV advertising investment will grow this year and next but will lose overall market share due to the rise of digital, according to GroupM’s updated ad investment forecasts. The WPP-owned media investment group predicts that globally TV investment – for TV content on traditional TV devices – will grow 0.4% in 2017 and 2.2% […]

GroupM: generations Y and X will ‘erode TV viewing’ as they age

Growing older no longer increases television viewing time, according to GroupM’s new ‘The State of Video’ report. The WPP-owned advertising media giant calculated that generation Y and generation X will “erode viewing” to the equivalent of about one percentage point a year over the next decade as people in these age groups approach middle age. […]

RTL to combine SpotX and Smartclip into single ad-tech outfit

RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by the end of next year. The broadcast outfit said it would roll the combined platform across its operations and boost it with further acquisitions. RTL said that the combined SpotX-SmartCcip would focus ad-server development, addressable TV, bringing dynamic ad-insertion capabilities […]

WARC: TV accounts for 35% of global ad spend

TV accounts for 24% of daily media consumption but 35% of global advertising spend, according to marketing intelligence service WARC’s first Global Ad Trends Report. The study claims that across 12 key global markets – which between them account for roughly two-thirds of the value of global ad trade – TV drew 34.9% of global […]

Beenius teams with iPROM for programmatic advertising

TV technology provider Beenius has teamed up with south-eastern Europe digital advertising technology specialist iPROM to integrate the latter’s solutions into its interactive TV platform. Beenius has developed an interactive TV platform for heterogeneous operator environments that supports IPTV, OTT, and hybrid services on one platform with support for the delivery of video on multiple […]

eMarketer: UK digital ad spend to reach £10.9bn this year

UK digital ad spend will reach £10.89 billion (€12.36 billion) by the end of 2017, up 11.0% year-on-year, according to eMarketer. Mobile continues to drive growth in digital ad spending, growing by an estimated 30.3% this year. Within mobile, video has seen the most growth, increasing 47.7%, said the research. Traditional media ad spend was […]

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