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Meetrics and SpotX team up for ad inventory and audience data

Ad verification technology specialist Meetrics and video ad serving platform SpotX have teamed up to provide ad inventory verification and audience behaviour data for video advertisers in Europe and other international markets.

The integration makes Meetrics’ data available in SpotX’s platform for publishers to report back to advertisers, increasing the availability of viewability, verification and audience behaviour data. Meetrics, which operates primarily in the German-speaking region, specialises in ad attention measurement by tracking data like viewability, view-time and on-page behaviour, as well as other brand safety, audience and fraud measures.

Meetrics will be available as a supplementary option to SpotX’s platform, alongside SpotX’s panel of brand safety providers and proprietary brand safety technology, for publishers to provide extensive insights to their advertising partners.

Anant Joshi, commercial director UK and Ireland at Meetrics said: “Both SpotX and Meetrics are market leaders in fraud prevention and inventory verification. We’re pleased to partner with SpotX to provide the market with the newest, most advanced measures for minimising traffic of inferior quality and providing a consistent quality level for all customers.”

Nick Frizzell, senior director of brand safety and inventory operations at SpotX said: “SpotX employs a variety of methods and technology to remove low-quality traffic and to ensure buyers are accessing high-quality, brand safe inventory. We provide our clients with an exhaustive, always-updating list of metrics and a controllable system for ensuring inventory quality and brand safety and eliminating fraud. The addition of Meetrics to our panel of brand safety vendors adds another reliable partner and new standards for maximising the data reporting and insights our publisher clients can provide to advertisers.”