Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to make money from live channels on its Sky Go mobile TV service.
Yospace’s technology will allow addressable advertising to be served across Sky Deutschland’s live sports streams, including The Bundesliga and UEFA Champions League. Ad stitching will enable it to replicate the experience of linear TV, according to Yospace.
Yospace said that its platform has been proved to be robust enough to support huge audiences on a regular basis, across a full season of top tier football coverage.
Boris Haug, vice-president product, brand solutions and operations at Sky’s commercial arm Sky Media, said: “Dynamic Ad Insertion empowers us to monetize Sky Go reach, that isn’t considered in linear TV AGF ratings, but represents a growing part of the total reach of Sky live sports events. Besides, it offers targeting opportunities and exact measurement that is far more sophisticated compared to TV. Yospace happens to be an innovative technology partner that can even handle peaks like Bayern Munich vs. Borussia Dortmund reliably.”
Tim Sewell, CEO of Yospace, said: “This announcement marks an expansion of Yospace’s involvement with Sky, having worked with Sky in the UK since 2015. We are delighted to be adding Sky Deutschland to our growing list of major broadcast customers around the globe. It’s fantastic that Yospace is recognised, yet again, as the world’s leading provider of dynamic ad insertion technology.”
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