Sky’s Strong ‘optimistic’ on HBO deal, pushes back on German sale rumours

Sky CEO Dana Strong has said she is “optimistic” of extending the HBO overall deal with Warner Bros. Discovery (WBD), which provides the pay TV operator with much of its most watched programming. The current deal – providing shows such as White Lotus and Succession to Sky – was struck in 2019 with Warner Media, which merged with Discovery […]

Channel 5 secures Cricket World Cup highlights package

Paramount-owned UK broadcaster Channel 5 has struck a new partnership with Comcast-owned pay TV provider Sky to bring daily highlights of the ICC Men’s Cricket World Cup 2023 to free-to-air TV for fans across the UK.  The event takes place from October 5-November 19 in India where ten teams will battle is out across 47 […]

Sky extends basketball deal

The British Basketball League has extended its broadcast partnership with Sky Sports to continue to provide British Basketball League and Women’s British Basketball League coverage for the fourth consecutive season.  Fans will see one game from the UK game’s top professional league live each week on Sky Sports’ linear and YouTube channels. Live games will be broadcast […]

Sky Italia to be home of the United Rugby Championship in Italy

Sky Italia has secured a first-time deal with the BKT United Rugby Championship (URC) to make it the home of the international rugby league in Italy. The Comcast-owned broadcaster will air every Benetton and Zebre Parma game live, including other selected matches each weekend through to the 2024/25 season in the region. The partnership comes […]

Sky Sports wins bid for Super League rights

The Super League has revealed it has closed the bidding process for domestic rights, with Sky Sports confirmed as the preferred bidder to broadcast the rugby tournament. Following a meeting with the Rugby League Commercial, IMG and Super League Europe shareholders, Sky Sports will enter a 30-day exclusive negotiating period with the Rugby League Commercial to […]

Sky Sports Germany selects Vizrt to stream UEFA Super Cup matches on TikTok

Broadcaster Sky Sports Germany has partnered with media production specialist Vizrt to broadcast its first vertical football match multi-screened on Tik Tok. The partnership went live on Saturday August 12 with UEFA Super Cup matches broadcasted on TikTok with a multi-split screen format. Sky Sports Germany tapped Vizrt’s Viz Vectar Plus for the live 9:16 […]

Sky and Stuff partner on Rugby World Cup 2023 coverage in New Zealand

Sky and media hub Stuff Digital have joined forces to deliver coverage of the Rugby World Cup 2023 in New Zealand. Stuff was first developed to provide a cross-channel offering for the FIFA Women’s World Cup 2023 which it is currently live-streaming. The hub will be a one-stop shop for Rugby fans featuring 24/7 news […]

Sky Media unveils Search Behaviour advert targeting

Sky Media, the advertising sales arm of pay TV operator Sky, has unveiled new ‘search behaviour’ targeting capability for its AdSmart addressable advertising platform. Sky Media’s Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent, according to the outfit. Using search data […]

Sky tunes in to Women’s World Cup viewers with new Entertainment OS features

Sky has rolled out new features to Entertainment OS, the Sky Glass and Sky Stream operating system, with an Entertainment OS 1.2 update arriving on all devices this week. Parent company Comcast said that Entertainment OS 1.2 brings users a new way to manage playlists, a faster way to restart any TV programme or film, […]

Sky Media joins ITV’s Planet V trial

UK broadcasters ITV and Sky have revealed Sky’s advertising sales arm, Sky Media will join ITV`’s broadcaster VOD advertising platform Planet V for a trial period. Sky Media will use Planet V for its on-demand content, with agencies and advertisers expected to be able to plan and buy campaigns on Sky’s portfolio of channels using […]

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