Server-side ad insertion (SSAI) technology vendor Yospace has announced the extension of its partnership with Australian commercial TV network Seven. This move, the company says, will enable SSAI into live OTT channels. The announcement marks the third year of a partnership in which Yospace’s SSAI technology has been leveraged to create new, addressable ad […]
TV4 has extended its deal with server-side ad-insertion company Yospace, enabling the Swedish broadcaster to continue offering addressable ads on its over-the-top service, TV4Play. Yospace’s dynamic ad insertion solution allows advertising to be stitched into live and VOD content delivered over OTT and TV4 described the technology as a “crucial cog” in its data strategy. […]
RTL Group has agreed to buy UK-based video advertising technology company Yospace for US$33 million (€29 million) as its moves forward with its ‘Total Video’ strategy. Yospace’s server-side dynamic ad insertion technologies enable adverts in broadcast streams to be replaced with more targeted advertising – something that RTL described as complement to its current ad-tech […]
Video technology provider Kaltura has released an advanced advertising product, which leverages the company’s partnership and technology integrations with dynamic ad insertion provider Yospace, video advertising and monetisation platform SpotX. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment, […]
Advertising technology provider Yospace has teamed up with OTT TV video player provider NexStreaming to enable OTT providers to make money from their offerings more easily, according to the pair. The agreement sees Yospace’s HTML5 SDK pre-integrated into the NexPlayer HTML5 player, allowing Yospace’s server-side dynamic ad insertion to be accompanied by real-time, client-side tracking. […]
Swedish commercial broadcaster, TV4, has chosen Yospace’s Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play. The companies first began working together in 2014, when TV4 launched server-side dynamic ad insertion on TV4 Play’s catch-up content on Apple TV and Chromecast devices. By extending the technology to live, TV4 […]
Live programming still holds value for consumers even online, with live event programming such as major sports events and reality television accounting for approximately 70% of simulcast viewing on broadcasters’ OTT video services in the UK, according to research by advertising technology specialist Yospace with MTM. More broadly, live and linear TV accounts for 60% […]
Belgian broadcaster Medialaan has selected advertising technology outfit YoSpace to provide its dynamic ad insertion system to help it make money from live channels on its new TV everywhere service, Stievie Premium. A revamped pay version of Stievie’s online television service launched yesterday, offering 18 live TV channels and six catch-up services, , and can […]
Sky Deutschland has chosen Yospace’s dynamic ad insertion platform to make money from live channels on its Sky Go mobile TV service. Yospace’s technology will allow addressable advertising to be served across Sky Deutschland’s live sports streams, including The Bundesliga and UEFA Champions League. Ad stitching will enable it to replicate the experience of linear […]
BT has agreed a multi-year extension to its deal with dynamic ad insertion technology firm, Yospace. Yospace’s platform uses ad-stitching technology to replace advertising on BT’s live channels with targeted ads when content is viewed via the multi-platform BT Sport service. The new deal follows a one-year period during which Yospace claims to have enabled […]
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