Paul Davies rejoins Yospace as marketing chief

Server-side ad insertion technology specialist Yospace has appointed Paul Davies as head of marketing. Davies, who is re-joining Yospace after a four-year spell at Platform Communications, will be responsible for the company’s marketing activity across the globe as the streaming market moves towards advertising-based business models at mass scale. Yospace’s client base includes long-term partnerships […]

ITV to bring SSAI to CTVs in Yospace extension

UK broadcaster ITV has extended its relationship with server-side ad insertion (SSAI) provider Yospace. The companies have collaborated in the development of SSAI tech since 2011, with this extension running until at least 2022. SSAI first launched on ITV Hub in 2015 for the Rugby World Cup and has been used since then on major […]

ITV extends Yospace ad insertion partnership

UK commercial broadcaster ITV has extended its relationship with server-side ad insertion (SSAI) company Yospace. The partnership sees ITV integrate Yospace’s SSAI tech for targeted advertising on live channels in the on demand platform ITV Hub. It is an extension of a relationship which goes back to 2011, and will see the companies work together […]

Nordija taps Yospace for Telenor Sweden media project

Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija bring Yospace´s server-side dynamic ad insertion technology to its customers. Pre-integration with Yospace will enable Nordija´s customers to deliver ads across multiple devices and platforms, according to the pair. The pair are working together to deliver a project for Telenor […]

Yospace and Seven extend partnership

Server-side ad insertion (SSAI) technology vendor Yospace has announced the extension of its partnership with Australian commercial TV network Seven. This move, the company says, will enable SSAI into live OTT channels.   The announcement marks the third year of a partnership in which Yospace’s SSAI technology has been leveraged to create new, addressable ad […]

TV4 agrees new ad-insertion deal with Yospace

TV4 has extended its deal with server-side ad-insertion company Yospace, enabling the Swedish broadcaster to continue offering addressable ads on its over-the-top service, TV4Play. Yospace’s dynamic ad insertion solution allows advertising to be stitched into live and VOD content delivered over OTT and TV4 described the technology as a “crucial cog” in its data strategy. […]

RTL Group acquires ad technology company Yospace

RTL Group has agreed to buy UK-based video advertising technology company Yospace for US$33 million (€29 million) as its moves forward with its ‘Total Video’ strategy. Yospace’s server-side dynamic ad insertion technologies enable adverts in broadcast streams to be replaced with more targeted advertising – something that RTL described as complement to its current ad-tech […]

Kaltura teams up with Yospace and SpotX

Video technology provider Kaltura has released an advanced advertising product, which leverages the company’s partnership and technology integrations with dynamic ad insertion provider Yospace, video advertising and monetisation platform SpotX. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment, […]

Yospace targets OTT advertising with NexStreaming partnership

Advertising technology provider Yospace has teamed up with OTT TV video player provider NexStreaming to enable OTT providers to make money from their offerings more easily, according to the pair. The agreement sees Yospace’s HTML5 SDK pre-integrated into the NexPlayer HTML5 player, allowing Yospace’s server-side dynamic ad insertion to be accompanied by real-time, client-side tracking. […]

TV4 partners with Yospace for live ad placements

Swedish commercial broadcaster, TV4, has chosen Yospace’s Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play. The companies first began working together in 2014, when TV4 launched server-side dynamic ad insertion on TV4 Play’s catch-up content on Apple TV and Chromecast devices. By extending the technology to live, TV4 […]