UK commercial broadcaster ITV has extended its relationship with server-side ad insertion (SSAI) company Yospace. The partnership sees ITV integrate Yospace’s SSAI tech for targeted advertising on live channels in the on demand platform ITV Hub. It is an extension of a relationship which goes back to 2011, and will see the companies work together […]
Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija bring Yospace´s server-side dynamic ad insertion technology to its customers. Pre-integration with Yospace will enable Nordija´s customers to deliver ads across multiple devices and platforms, according to the pair. The pair are working together to deliver a project for Telenor […]
Server-side ad insertion (SSAI) technology vendor Yospace has announced the extension of its partnership with Australian commercial TV network Seven. This move, the company says, will enable SSAI into live OTT channels. The announcement marks the third year of a partnership in which Yospace’s SSAI technology has been leveraged to create new, addressable ad […]
TV4 has extended its deal with server-side ad-insertion company Yospace, enabling the Swedish broadcaster to continue offering addressable ads on its over-the-top service, TV4Play. Yospace’s dynamic ad insertion solution allows advertising to be stitched into live and VOD content delivered over OTT and TV4 described the technology as a “crucial cog” in its data strategy. […]
RTL Group has agreed to buy UK-based video advertising technology company Yospace for US$33 million (€29 million) as its moves forward with its ‘Total Video’ strategy. Yospace’s server-side dynamic ad insertion technologies enable adverts in broadcast streams to be replaced with more targeted advertising – something that RTL described as complement to its current ad-tech […]
Video technology provider Kaltura has released an advanced advertising product, which leverages the company’s partnership and technology integrations with dynamic ad insertion provider Yospace, video advertising and monetisation platform SpotX. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment, […]
Advertising technology provider Yospace has teamed up with OTT TV video player provider NexStreaming to enable OTT providers to make money from their offerings more easily, according to the pair. The agreement sees Yospace’s HTML5 SDK pre-integrated into the NexPlayer HTML5 player, allowing Yospace’s server-side dynamic ad insertion to be accompanied by real-time, client-side tracking. […]
Swedish commercial broadcaster, TV4, has chosen Yospace’s Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play. The companies first began working together in 2014, when TV4 launched server-side dynamic ad insertion on TV4 Play’s catch-up content on Apple TV and Chromecast devices. By extending the technology to live, TV4 […]
Live programming still holds value for consumers even online, with live event programming such as major sports events and reality television accounting for approximately 70% of simulcast viewing on broadcasters’ OTT video services in the UK, according to research by advertising technology specialist Yospace with MTM. More broadly, live and linear TV accounts for 60% […]
Belgian broadcaster Medialaan has selected advertising technology outfit YoSpace to provide its dynamic ad insertion system to help it make money from live channels on its new TV everywhere service, Stievie Premium. A revamped pay version of Stievie’s online television service launched yesterday, offering 18 live TV channels and six catch-up services, , and can […]
ICYMI: @ITV seeks new chair; Richard Sharp appointment confirmed at @BBC digitaltveurope.com/2021/01/19/itv… https://t.co/9urYgJR0qb
19 January 2021 @ 21:00:00 UTC
ICYMI: @DisneyPlusHS at considerable lead over Netflix and local competitors in Indonesia digitaltveurope.com/2021/01/19/dis… https://t.co/XJXdkhO7bm
19 January 2021 @ 20:00:01 UTC
ICYMI: The Serpent and A Perfect Planet lead to record-breaking year start for @BBCiPlayer digitaltveurope.com/2021/01/19/the… https://t.co/hHH0Ly2Iui
19 January 2021 @ 19:00:01 UTC
.@WarnerMedia alum Kevin Reilly emerges at Israeli AI firm Deepdub digitaltveurope.com/2021/01/19/war…
19 January 2021 @ 18:30:00 UTC
.@AENetworks promotes Soriano to international programming chief digitaltveurope.com/2021/01/19/ae-… https://t.co/ZYsEcbt2D4
19 January 2021 @ 18:01:00 UTC
