Yospace and Seven extend partnership

Server-side ad insertion (SSAI) technology vendor Yospace has announced the extension of its partnership with Australian commercial TV network Seven.

This move, the company says, will enable SSAI into live OTT channels.  

The announcement marks the third year of a partnership in which Yospace’s SSAI technology has been leveraged to create new, addressable ad spots during some of Seven’s largest live events, including the Winter Olympics, Rugby League World Cup, Commonwealth Games and Melbourne Cup, an event that pulls the highest concurrent streaming audiences in Australia.

“We’ve worked with Seven to pioneer new approaches to monetising its premium live content,” said Tim Sewell, Yospace. “Broadcasters, advertisers, and audiences are demanding more from OTT in terms of viewer experience, addressability and scale – and the extension of our partnership is testimony to our ability to deliver that. We’ll continue to push the boundaries of what’s possible with server-side ad insertion and we look forward to continuing our successful partnership with Seven for the long term.”

Darren Kerry, director digital product and technology at Seven said: “Our viewers expect an engaging, high-quality viewing experience – whether they’re watching Broadcast or Internet streaming content – especially during high-profile live events. Yospace has helped us elevate the OTT viewing experience while opening up whole new bodies of inventory at scale. Yospace will continue to be an important partner as we continue to maximise the value of that inventory through programmatic.”

Yospace was acquired in January by RTL Group in a deal valued at US$33 million (€29 million).