ITV and Yospace sign ad replacement pact for ITV Hub

ITV has partnered with Yospace, using the latter to provide dynamic ad insertion across live channels on its ITV hub online TV and catch-up service. The system allows ads be replaced in a way that retains the “consistent viewability” of ITV’s live channels when watched online, with replacement ads chosen based on the demographic of […]

Sky selects Yospace for Sky Go ad insertion

Sky Media has selected Yospace to provide dynamic ad insertion for its Sky Go TV everywhere service in Europe. Announcing the deal, Yospace said it will enable dynamic ad serving on Sky Go’s linear channel feeds for the first time, and will help Sky to reproduce the targeting benefits of its Sky AdSmart technology across […]

Channel 4 taps Yospace for targeted advertising

UK broadcaster Channel 4 has chosen Yospace to provide technology for targeted video advertising across its online content. Channel 4 previously announced that it was moving away from traditional linear ad feeds across its digital properties to dynamically served, targeted ads. The broadcaster will replace its pre-scheduled blocks of inventory with targeted live video advertising, […]

Box TV taps Yospace and Tremor Video for ad-replacement technology

UK music channel Box TV has tapped Yospace and Tremor Video to deliver ad-insertion technology and has begun serving replacement adverts into its online simulcast and app streams in real time.  Box TV is using in-stream ad-replacement technology developed by Yospace, with ad decisioning performed by Tremor Video to provide an online advertising option to […]

3ivx and Yospace combine to simplify video for Windows 8

Australian online video specialist 3ivx has developed an HLS adapter using software from Yospace that allows HLS streaming files to be read and displayed by devices running Windows 8 and Windows Phone 8 software. The technology is designed to enable content owners to serve the Windows 8 market while re-using the workflows they have put […]