Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija bring Yospace´s server-side dynamic ad insertion technology to its customers. Pre-integration with Yospace will enable Nordija´s customers to deliver ads across multiple devices and platforms, according to the pair.
The pair did not reveal details of Telenor Sweden’s planned offering. Telenor recently signed an agreement with Sweden-based Nordic Entertainment to create a new JV, Allente, to combine their respective pay TV and streaming units, Canal Digital and Viasat Consumer.
‘’With increased demand from our customers, we have been looking for a flexible ad insertion tool to be deployed with our platform in the HTML-5 players. Today, we are proud to be
enhancing this partnership with Yospace, providing our mutual customers with an easy and friction-free Dynamic Ad substitution experience, effective on the devices running the Nordija fokusOn platform,’’ said Peter Røder Kristensen, VP Product Management at Nordija.
Ed New, commercial director at Yospace said: ‘’I am delighted to work together with Nordija on the project for Telenor Sweden which is launching a new TV- and media platform. Enabling ad
insertion across their live channels allows advertising across live streams and on-demand content to be curated to the interests of the individual viewer.’’
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