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Nordija taps Yospace for Telenor Sweden media project

Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija bring Yospace´s server-side dynamic ad insertion technology to its customers. Pre-integration with Yospace will enable Nordija´s customers to deliver ads across multiple devices and platforms, according to the pair.

The pair are working together to deliver a project for Telenor Sweden, and this project drove the integration agreement.

The pair did not reveal details of Telenor Sweden’s planned offering. Telenor recently signed an agreement with Sweden-based Nordic Entertainment to create a new JV, Allente, to combine their respective pay TV and streaming units, Canal Digital and Viasat Consumer.

‘’With increased demand from our customers, we have been looking for a flexible ad insertion tool to be deployed with our platform in the HTML-5 players. Today, we are proud to be

enhancing this partnership with Yospace, providing our mutual customers with an easy and friction-free Dynamic Ad substitution experience, effective on the devices running the Nordija fokusOn platform,’’ said Peter Røder Kristensen, VP Product Management at Nordija.

Ed New, commercial director at Yospace said: ‘’I am delighted to work together with Nordija on the project for Telenor Sweden which is launching a new TV- and media platform. Enabling ad

insertion across their live channels allows advertising across live streams and on-demand content to be curated to the interests of the individual viewer.’’