Advanced advertising


UK consumers taking dim view of internet adverts

Over half of UK consumers believe that the ads they see on websites are not usually relevant to them, according to a study by Kantar Media. According to Kantar’s Dimension report, 55% of UK consumers state that that the ads they see on websites are not usually relevant to them, with 38% saying they dislike […]

YouTube targets TV users with new advertising services

Google’s YouTube has unveiled plans to increase the value of its presence on connected TVs, enabling advertisers to target TV viewers of the video-sharing platform and adding YouTube TV to its Google Preferred programme that enables advertisers to pay to place ads on high-performing videos. In a blog posting, Debbie Weinstein, managing director, YouTube TV/video global […]

Sky overtakes P&G as UK’s biggest traditional advertising spender

Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, according to data released by audience ratings agency Nielsen. According to Nielsen, Sky increased its year-on-year advertising spend by 2.7% to £197.1 million (€224.5 million), while Procter & Gamble’s spend dropped 1.4% to £196.8 […]

Xite and SpotX team up for programmatic advertising

Personalised music channel provider Xite has tapped dvertising technology provider SpotX to offer programmatic advertising to media buyers. Xite users can search for videos, create their own music video channel, watch curated channels, and like or skip videos, delivering data about viewers’ preferences via Dutch cable operator Ziggo’s interactive set-top boxes. The resulting algorithms are […]

VimpelCom launching interactive advertising pilot

Russian service provider VimpelCom has launched interactive advertising on its Beeline TV service in partnership with GetShop.TV. The first stage of the pilot project will see GetShop.TV’s service made available to Beeline TV subscribers in Moscow and the surrounding region, enabling interactive advertising on the Yu, Zvezda, Muz TV and CTC channels. Viewers watching adverts […]

Premium video advertising growing in Europe

The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming is driving strong growth in premium video advertising in Europe, according to a report by Comcast-owned advertising technology outfit Freewheel. According to Freewheel’s Q4 Video Monetisation report, set-top video-on-demand consumption and OTT TV delivery had a combined share of 37% […]

TV4, Discovery, MTG and Telia team up in targeted ad initiative

Telia, TV4 Group, Discovery Networks and Modern Times Group (MTG) have teamed up to launch a new targeted advertising initiative in Sweden. The three broadcast groups have teamed up with Telia to provide dynamic advertising insertion on the Telia Play service, delivering localised advertising to individual subscribers based on the screen used and the location […]

Lattelecom taps AI to analyse TV ad views

Latvian telecom operator Lattelecom has tapped technology outfit Apply to develop an analytics tool for online TV advertising and audiences across the country. The Claara analytics tool collects data in real time from over 220,000 Latvian homes, providing data for advertisers that can be accessed via the Claara.lv portal. Lattelecom describes Claara as an artificial […]

JW Player taps SpotX for new ad platform

Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to launch Video Player Bidding, a new product that is designed to simplify ‘header bidding’ whereby publishers can simultaneously garner bids for ad impressions from multiple demand sources at once, before calling the ad server. According to SpotX, which will be […]

Advertisers seeking cross-platform reach

Changing viewing habits mean that service providers need to deliver cross-platform reach to advertisers, but content owners continue to value pay TV and OTT audiences differently, according to a survey of US MPVDs, OTT providers, content owners and advertisers commissioned by ad technology outfit SpotX from S&P Global Market Intelligence-owned Kagan. According to the survey […]