Advanced advertising


German TV advertising slows but streaming advertising grows

German TV advertising will grow by only around 1% this year, while the overall German audio and audiovisual ad market is expected to grow by 4.2%, driven by streaming, according to figures from German media association Vaunet. According to the association, ad market revenue in audio and audiovisual media will grow by 4.2% to €6.54 […]

YouTube joins upfronts and enables frequency optimisation for advertisers

YouTube has joined this week’s revived upfronts event in New York for the first time and has introduced new features to enable advertisers to limit the frequency of their adverts on a weekly basis. Citing research that showed 135 million people watched YouTube on connected TV in the US last year, YouTube also cited Nielsen’s […]

ANGA COM: interest in addressable advertising on the up among streamers

Addressable advertising is likely to become a key element in local German players’ streaming strategies as they seek to build a sustainable business model and take on international competitors, attendees at ANGA COM heard this morning. Speaking on a panel session at the show, Nicoel Agudo Berbel, Managing Director and Chief Distribution Officer of ProSiebenSat.1’s […]

Last chance to register for DTVE’s free Symposium session on addressable advertising

Digital TV Europe has secured three additional leading experts from leading industry players for today’s (May 4 at 15:00 BST) free-to-view Symposium series webinar on addressable advertising . DTVE editorial director Stuart Thomson, moderating the session, will be joined by Adrian Stroud, senior director of advanced advertising at Liberty Global, Olivia Abraham, customer success controller […]

Comcast Technology Solutions launches US linear addressable ad product

Comcast Technology Solutions has launched a US national linear addressable advertising system for its customers and technology partners.  The Comcast Cable-owned tech outfit’s Linear Rights Metadata Management (LRM) product, part of its CTSuit, is designed to tap the SCTE 224 standard to  provide integrated workflows that enable intelligent ad decisioning for tailored household-level TV advertising, […]

Ad tech provider Magnite launches new programmatic technology

Sell-side advertising platform provider Magnite has launched Live Stream Acceleration (LSA), a technology it says is designed to help connected TV publishers to optimise their live ad inventory programmatically. LSA is already being used by Sling TV. According to Magnite, by using the product for live sports for five weeks, Sling TV was able to […]

Bouygues Telecom forges addressable advertising alliance for France

French service provider Bouygues Telecom has teamed up with convergence technology specialist Realytics and connected TV advertising specialist Smart to launch a new integrated addressable advertising platform, TVMotik. Bouygues Telecom said that the trio’s alliance was centred on offering a full-stack technology platform to enable TV channels to offer addressable advertising via its set-top boxes. […]

Vidaa selects Unruly SSP for inventory access

Smart TV OS maker Vidaa has announced a partnership with Unruly SSP as its strategic Sell-side Platform (SSP). VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad. The news comes after Vidaa’s announcement in late 2021 that ​​its automatic content recognition (ACR) data will be made available […]

NBCU and RTL tie up ad inventory partnership

NBCUniversal has announced a new partnership with RTL Group’s ad business RTL AdConnect. The bilateral, international partnership is described as ‘ground-breaking’ by the companies, and gives each other access to their premium TV and digital inventory assets. RTL AdConnect will be able to provide its European clients and partner agencies access to all NBCUniversal-owned & […]

Discovery becomes minority owner in OpenAP with exec duo to join board

Discovery has joined the likes of Fox, NBCUniversal and ViacomCBS as a minority owner in advanced advertising business OpenAP. OpenAP is an advanced advertising company bringing “simplicity and scale to audience-based campaigns in television”. For Discovery, the investment will see it extend its influence in audience measurement and comes at a time when it is […]

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