Advanced advertising


TDF to provide HbbTV targeted ad tech internationally with Enensys

French transmission service provider TDF has teamed up with technology outfit Enensys to further the development of HbbTV-based targeted advertising on the country’s digital-terrestrial platform. TDF has developed what it describes as an innovative technology to enable dynamic ad substitution on the DTT platform using the HbbTV specifications. The first trials of the technology took […]

Thinkbox: TV still accounts for 94.6% of video advertising 

Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for 94.6% of video advertising last year, despite an ongoing shift in viewing habits. According Thinkbox’s analysis, which is based on data from sources like comScore and the IPA, TV ad revenues showed “remarkable stability” with 2018’s share of the video […]

ProSiebenSat.1 ‘must deliver’ on targeted advertising strategy

German commercial broadcaster ProSiebenSat.1must “deliver on its ambitions to accelerate growth in its non-traditional linear advertising business” to convince investors, according to analysts at Berenberg. According to the analysts, the company’s stock price already reflects the risk of further downgrades after a difficult year. However, Berenberg sees a likelihood of “robust demand for targeted TV […]

Sky and NBCUniversal team up on advanced advertising

Sky and new Comcast stablemate NBCUniversal are to combine their advanced advertising offerings under Sky’s existing AdSmart brand. The pair said they were expanding the AdSmart offering by bringing together NBCUniversal’s Audience Studio platform with Sky’s addressable advertising tools. According to the pair, the aim of the joint offering is to enable global brands and […]

DAZN to launch advertising on streaming service

Sports streaming operator DAZN is to introduce advertising on its platform as part of a company-wide revamp that will see existing media sales outfit Perform Media renamed DAZN Media and the launch of a new ‘amplification platform’ called DAZN+. DAZN plans to introduce sponsorship and advertising on its streaming platform for the first time as […]

SpotX names UK platform services chief

RTL Group-owned advertising technology provider SpotX has named Sophie Knight as director, platform services for the UK.   Reporting into Ed Wale, managing director for SpotX in the UK, Knight will work with media owners to develop strategic account plans for key publishers to use the SpotX platform.  This will include deployments of SpotX’s ad server and data enablement software […]

SpotX hires demand chief

Advertising technology specialist SpotX has named Graeme Lynch as head of demand. Reporting into Ed Wale, MD of the UK and Spain, he will manage teams working with advertisers, media agencies, brands, demand-side platforms and all other buyers to maximise the effectiveness and efficiency of their video advertising campaigns, according to the company. SpotX’s agency […]

France Télévisions teams up with TDF for targeted advertising over DTT

France Télévisions’ advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the HbbTV platform on the country’s digital-terrestrial TV network. The pair teamed up to substitute adverts from financial services company Sofinco and food manufacturer St Hubert targeted at digital-terrestrial TV screens. TDF said that the […]

Comcast moves forward with blockchain-based advertising platform

US cable and entertainment giant Comcast’s cable advertising division has launched what it describes as the next phase of an industry initiative to create a secure way to use data and share information based on blockchain technology. Comcast is working together with Viacom, Charter Communications’ advertising sales division Spectrum Reach and others to create Blockgraph, […]

RTL Nederland teams with Discovery, Fox and Viacom in ad initiative

RTL Nederland, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks (VIMN) have struck a three-year advertising sales collaboration agreement. Under the terms of the deal, RTL Nederland will acquire advertising joint venture BrandDeli BV and will have the right for a minimum of three years to sell advertising space for the brand […]

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