Advanced advertising


Connected TV and set-top video ad views rise as desktop declines

Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser investment in connected TV and mobile platforms, according to a report by ad technology outfit FreeWheel, which also found that targeting was on the up. According to Comcast-owned FreeWheel’s Video Marketplace Report, combined connected TV and set-top viewing accounted for […]

Proximus signs deal with RMB to debut targeted advertising

Belgian telco Proximus has struck an agreement with media agency Régie Média Belge (RMB) to launch addressable advertising on its TV service across Francophone Belgium. RMB will use the Proximus platform to launch targeted ad campaigns from the first quarter of next year. The deal comes as Proximus is preparing the commercial launch of its […]

Zenith: TV to see zero ad revenue growth in next three years

Television will see zero growth in advertising revenue over the next three years, and 2020 is set to be a disappointing year for the ad market in general, with geopolitical uncertainty wiping out the benefit of quadrennial gains from sport and the US electoral cycle, according to a gloomy assessment of the global ad market […]

Broadcasters’ personalised advertising ambition held back by cloud concerns, says study

Four-fifths of broadcasters are looking at implementing personalised advertising, but are falling behind streaming services in doing so because they are hesitant about adopting cloud technologies, according to research carried out on behalf of technology provider Ateme.  Ateme’s survey of TV and broadcast professionals in middle management positions or above found that 96% of broadcasters […]

Comcast rebrands ad sales division and launches new products

Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company says that the name change is meant to reflect that, in an ever-changing media environment, its campaigns can have a significant impact. Maria Weaver, chief marketing officer at Comcast Advertising said: “we’re reinforcing that TV is effective, and not just […]

Sky AdSmart ‘increases engagement by a third’

Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or almost a half, according to a five-year study of Sky AdSmart from the pay TV operator. According to the study, facial recognition analysis showed that when addressable ads are on TV, viewers’ attentiveness to the screen could be as much […]

German competition watchdog gives green light to ProSiebenSat.1-RTL ad JV

German competition watchdog the Bundeskartellamt has approved commercial broadcasters ProSiebenSat.1 and RTL’s advertising joint venture D-Force. The venture is designed to establish an automated booking platform for addressable advertising to enable brands to reach target audiences at scale. Thomas Wagner, CEO of SevenOne Media said that he was “very pleased that we have received the […]

Amazon looks to grow video advertising business

Amazon is looking to grow its video advertising business with a series of initatives in the near future, according to investor relations director Dave Fildes. Answering a question on the e-retail giant’s latest quarterly earnings call, Fildes said that “one of the focus areas for us will be expanding our video and OTT offerings for […]

TDG: third of Netflix subs would consider low-cost ad-supported variant

A third of Netflix US subscribers would consider switching to a less-expensive, ad-supported tier, according to research from research outfit TDG. According to the research, a third of subscribers would consider changing tiers, over half of which are moderately likely to or definitely would switch if such an offering was available. According to TDG’s Benchmarking […]

Internet advertising to surpass 50% of total ad-spend in two years

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts. The figure is up from 47% of global ad-spend that internet advertising will account for this year, and up from 44% in 2018. However, the growth rate is falling […]

1 2 3 6