Advanced advertising

Channel 4 teams up with Microsoft’s Xandr for programmatic advertising

Channel 4 has said it will be the first UK broadcaster to offer commercial brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side platforms.   The programmatic platform gives advertisers the ability to automate the delivery of digital campaigns to All […]

Veset acquired by Japan’s PLAY

Technology outfit Veset has been acquired by Japanese media technology company PLAY for an undisclosed sum. Veset said it will operate as a wholly-owned subsidiary of PLAY and continue to develop solutions for cloud playout and channel management. The Latvia-based company’s all-in-one platforms provide for the creation and management of professional linear channels entirely in […]

ITV increases investment in data tech firm InfoSum to support ad strategy

UK media company ITV has increased its investment in data technology company InfoSum. Although it doesn’t specify amounts, ITV said the new cash injection will increase its investment in the firm “by 50% of its original amount”. The investment comes following the launch of Planet V 2.0, a newly updated version of ITV’s premium advanced […]

MTV, Sanoma Media tap dataBreeders for Total TV ad measurement

Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency for the Finnish market this year. Total TV combines linear television and broadcaster video on demand services. The Finnish Total TV advertising measurement project was launched in 2020 by the […]

Brightcove teams up with ad-tech outfit Magnite

Streaming technology outfit Brightcove has entered into a strategic relationship with sell-side advertising platform provider Magnite whereby the latter will power advertising for any Brightcove customer. Brightcove will also integrate the SpringServe ad server from Magnite. Brightcove said that after analysing data from ad-supported play requests on its server-side ad insertion solution, it saw an […]

SPI International takes Filmstream FAST channel to ScreenHits TV

Canal+-owned channel provider SPI International has signed a distribution deal with content and platform aggregator ScreenHits TV for SPI’s free, ad-supported television (FAST) channel Filmstream, which broadcasts world cinema and independent feature films. The channel is now live via the ScreenHits TV app in the UK, USA, Germany, Colombia, Mexico and Argentina, with more territories to […]

FreeWheel and Comcscore team up for CTV advertising

Ad tech outfit FreeWheel and Comscore have teamed up to expand connected TV contextual targeting capabilities available through FreeWheel’s demand-side ad tech platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. According to the pair, the new offering will help marketers more easily identify […]

Netflix’s new ad tier starts slowly in the US

Data from US research firm Antenna suggests that Netflix has made a slow start with its new ad-funded tier, the snappily-titled Netflix ‘Basic With Ads’. According to Antenna, which released its finding over the festive holidays, only 9% of US sign-ups in November were to Basic with Ads, making it the least popular of four […]

Wurl leadership team predicts another banner year for FAST in 2023

At the end of a breakthrough year for the FAST channel business, senior execs at channel solutions provider Wurl have put together some thoughts for the sector going into 2023. Sean Doherty, Sr, CEO & Co-Founder, Wurl kicks off by predicting that next year will see increased activity by smart TV manufacturers. “Samsung and Roku were […]

Disney+ ad-tier launches with more than 100 advertisers on board

Walt Disney-owned streamer Disney+ launched its ad-supported subscription offering in the US yesterday, with more than 100 advertisers across all major categories on board. The ad-supported tier is due to roll out internationally in 2023. “Today’s launch marks a milestone moment for Disney+ and puts consumer choice at the forefront,” said Michael Paull, president, direct […]

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