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Advanced advertising
2 min read
Sky hires ex-WBD exec Priya Dogra to head advertising drive
Comcast-owned European pay TV operator Sky has hired former Warner Bros. Discovery (WBD) exec Priya…
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ITV taps SAS for at-scale personalized advertising on ITVX
UK commercial broadcaster ITV is now using an API-driven first-party ad server developed by data…
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European CTV ad views grow by a quarter
Digital advertising views – and views on connected TV in particular – saw strong growth…
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Advertising to see sports boost but linear decline persists
Spending on TV advertising around sports will rise significantly this year, driven by the US…
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Sports key to Warner Bros. Discovery’s UK ad-supported streaming ambitions
Sports is playing a key role in driving growth in Warner Bros. Discovery’s advertising-supported streaming…
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Disney offering ‘single campaign’ buying across Hulu and Disney+
Disney is now enabling advertisers to buy inventory across streamers Hulu and Disney+ in a…
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Channel 4 to upgrade streaming ad offer after successful trial of formats
UK advertising-funded public broadcaster Channel 4 is to upgrade its advertising offer after unveiling the…
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Sky Media unveils range of advertising enhancements
Sky Media, the advertising arm of Sky, has revealed a set of initiatives and innovations…
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TVNZ taps AWS Clean Rooms data analytics service for advertising
Advertising-funded New Zealand pubcaster TVNZ has tapped Amazon Web Services re:Invent to provide its ‘AWS…
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Sky Media launches Creative Optimisation for programmatic advertising
Sky Media, the sales arm of Sky, has launched a new programmatic Creative Optimisation capability aimed at performance…
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TF1 names new data and ad-tech chief
French broadcast group TF1 has named François Xavier Pierrel as chief data and ad tech…
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IP Österreich taps smartclip for digital cross-platform advertising
RTL Group-owned Austrian cross-media advertising sales house IP Österreich is extending its partnership with Smartclip,…
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FreeWheel: number of ads per break and duration of breaks falling in Europe
The number of ads included in television ad breaks in Europe across platforms has fallen…
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Microsoft launches advertising for online video and CTV
Microsoft’s advertising technology arm has used the DMEXCO event in Germany to unveil a new…
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Paul Davies rejoins Yospace as marketing chief
Server-side ad insertion technology specialist Yospace has appointed Paul Davies as head of marketing. Davies,…
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BARB to take full control of advanced advertising tool CFlight
UK audience research outfit BARB is to assume governance responsibility for advanced advertising validation tool CFlight from…
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Sky Media unveils Search Behaviour advert targeting
Sky Media, the advertising sales arm of pay TV operator Sky, has unveiled new ‘search…
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NBCUniversal expands One Platform for advertisers
NBCUniversal has expanded its One Platform advertising technology and content offering, which it says will…
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RTL AdAlliance taps The Trade Desk to expand programmatic buying in Europe
RTL’s media sales house RTL AdAlliance has teamed up with advertising technology specialist The Trade…
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GroupM launches Total TV Measurement for UK
GroupM, advertising giant WPP’s media investment group, has launched Total TV Measurement, a new tool…
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UK multichannel broadcaster group slams Ofcom ad rules change plan
The UK’s Association for Commercial Broadcasters and On-Demand Services (COBA) has slammed regulator Ofcom’s plans…
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RTL AdAlliance launches smart TVT
RTL AdAlliance – the international broadcast outfit’s ad-tech arm – has launched smart TVT, a…
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Banijay Rights taps Magnite and SpringServe to support FAST
Production outfit Banijay’s distribution arm Banijay Rights has tapped sell-side ad-techc company Magnite and ad…
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FAST provider Love TV Channels taps RTLAdAlliance to sell CTV ad rights
Barcelona-based FAST channels provider Love TV Channels has chosen RTL AdAlliance to sell the advertising…
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YouTube introduces unskippable 30-second ads for CTV
YouTube has unveiled a range of innovations at its Upfront event in New York to…
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Yahoo signs up Samba TV for ad targeting and measurement
Yahoo has signed a partnership with data and analytics outfit Samba TV to provide advertisers…
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FuboTV teams up with iSpot.tv for connected TV ad measurement
Sports-first live TV streaming platform FuboTV has partnered with ad-tech outfit iSpot.tv to bolster connected…
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Magnite targets Nordic market with new office and key hire
Sell-side ad tech outfit Magnite has named Natasha Westlund as its head of Nordics and…
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Hoppr names new CEO
Australian ad tech company Hoppr has appointed Joe Prusz as the company’s new CEO. Prusz…
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Netflix reportedly passes one million ad-supported subs
Netflix has reportedly passed the milestone of one million subscribers for its recently-launched low-cost ad-supported…