Advanced advertising


BARB taps Kantar to launch four-screen audience measurement

UK audience research bureau BARB has commissioned audience measurement specialist Kantar to rollout its new Focal Meter router meter across all broadband homes on the UK’s television audience measurement panel. The Kantar Focal Meter ill measure viewing across four screens (TVs, smartphones, tablets and PCs) to IP-delivered video content from all broadcasters and complement the […]

Channel 4 unveils Project Agora for targeted VOD advertising

UK commercial broadcaster Channel 4 has unveiled new targeted advertising capability that will be launched commercially this autumn. Showcasing the technology, codenamed Project Agora, at a  Channel 4 Upfronts event at London’s Roundhouse, chief commercial officer Jonathan Allan said that the Channel 4-developed technology will enable advertisers to match their own custom audience segments across […]

ProSiebenSat.1 and RTL create JV for programmable addressable advertising

ProSiebenSat.1 and RTL Deutschland are teaming up to drive the development of addressable TV and online video advertising in Germany. The pair are to establish a 50:50 joint venture to deliver a platform for programmable buying of addressable TV and online video ads. The pair said that their joint demand side platform’s offer answers the […]

Former Roku execs debut new smart TV advertising outfit

Former Roku executives Steven Shannon and Jim Lombard have unveiled Tetra TV, a new smart TV advertising startup. The new company yesterday announced the launch of what it described as the industry’s first connected TV-focused advertising network. Tetra TV’s platform pools ad inventory from more than 100 streaming video content channels to deliver targeted campaigns […]

NBCUniversal and Sky taking CFlight ad measurement to Europe

NBCUniversal and Sky are to take their burgeoning collaboration in advertising under Comcast’s ownership to the next stage by launching NBCUniversal’s CFlight cross-platform measurement standard in Europe. Sky adopting the next-generation metric across all of Sky Media’s content and platforms. CFlight is a unified advertising metric that captures live, on-demand and time-shifted commercial impressions on […]

TDF to provide HbbTV targeted ad tech internationally with Enensys

French transmission service provider TDF has teamed up with technology outfit Enensys to further the development of HbbTV-based targeted advertising on the country’s digital-terrestrial platform. TDF has developed what it describes as an innovative technology to enable dynamic ad substitution on the DTT platform using the HbbTV specifications. The first trials of the technology took […]

Thinkbox: TV still accounts for 94.6% of video advertising 

Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for 94.6% of video advertising last year, despite an ongoing shift in viewing habits. According Thinkbox’s analysis, which is based on data from sources like comScore and the IPA, TV ad revenues showed “remarkable stability” with 2018’s share of the video […]

ProSiebenSat.1 ‘must deliver’ on targeted advertising strategy

German commercial broadcaster ProSiebenSat.1must “deliver on its ambitions to accelerate growth in its non-traditional linear advertising business” to convince investors, according to analysts at Berenberg. According to the analysts, the company’s stock price already reflects the risk of further downgrades after a difficult year. However, Berenberg sees a likelihood of “robust demand for targeted TV […]

Sky and NBCUniversal team up on advanced advertising

Sky and new Comcast stablemate NBCUniversal are to combine their advanced advertising offerings under Sky’s existing AdSmart brand. The pair said they were expanding the AdSmart offering by bringing together NBCUniversal’s Audience Studio platform with Sky’s addressable advertising tools. According to the pair, the aim of the joint offering is to enable global brands and […]

DAZN to launch advertising on streaming service

Sports streaming operator DAZN is to introduce advertising on its platform as part of a company-wide revamp that will see existing media sales outfit Perform Media renamed DAZN Media and the launch of a new ‘amplification platform’ called DAZN+. DAZN plans to introduce sponsorship and advertising on its streaming platform for the first time as […]

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