Advanced advertising


SpotX hires demand chief

Advertising technology specialist SpotX has named Graeme Lynch as head of demand. Reporting into Ed Wale, MD of the UK and Spain, he will manage teams working with advertisers, media agencies, brands, demand-side platforms and all other buyers to maximise the effectiveness and efficiency of their video advertising campaigns, according to the company. SpotX’s agency […]

France Télévisions teams up with TDF for targeted advertising over DTT

France Télévisions’ advertising arm, France TV Publicité, has teamed up with transmission services provider TDF to introduce targeted advertising using the HbbTV platform on the country’s digital-terrestrial TV network. The pair teamed up to substitute adverts from financial services company Sofinco and food manufacturer St Hubert targeted at digital-terrestrial TV screens. TDF said that the […]

Comcast moves forward with blockchain-based advertising platform

US cable and entertainment giant Comcast’s cable advertising division has launched what it describes as the next phase of an industry initiative to create a secure way to use data and share information based on blockchain technology. Comcast is working together with Viacom, Charter Communications’ advertising sales division Spectrum Reach and others to create Blockgraph, […]

RTL Nederland teams with Discovery, Fox and Viacom in ad initiative

RTL Nederland, Discovery Benelux, Fox Networks Group Benelux and Viacom International Media Networks (VIMN) have struck a three-year advertising sales collaboration agreement. Under the terms of the deal, RTL Nederland will acquire advertising joint venture BrandDeli BV and will have the right for a minimum of three years to sell advertising space for the brand […]

TV4 launches dynamic targeted advertising with Com Hem and Boxer

Bonnier Broadcasting-owned Swedish broadcaster TV4 has launched dynamic customised advertising with Tele2-owned cable operator Com Hem and its digital-terrestrial unit Boxer. According to Bonnier Broadcasting, the launch with the Com Hem Play and Boxer Play services means that advertising can be customised in real-time to ensure that more relevant ads are served to customers. Targeting […]

Hulu, AT&T reportedly mulling ads when viewers press pause

Hulu and AT&T are both looking at the option of adding advertising to their current, or upcoming, platforms when viewers pause for a break. Hulu intends to unveil what it calls “pause ads” in 2019, according to Variety. AT&T is also looking at the option for its upcoming WarnerMedia-branded streamer, which will launch at the […]

Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app

Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its new live and on-demand streaming service Mediaset Play. Comcast-owned FreeWheel said that the pair’s technology would help unify Mediaset’s video distribution and advertising stack and is part of the broadcaster’s overarching advertising-supported VOD strategy. Mediaset Play’s coverage of this year’s […]

UK competition watchdog approves Nielsen ad intelligence acquisition

UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising intelligence unit. The CMA said that the deal, which was announced in February, could be cleared on the ground that two companies did not closely compete. Nielsen agreed to acquire the unit, which comprises a portfolio advertising monitoring platform, ePublisher […]

SpotX expands Nordic team

Advertising technology outfit SpotX has further grown its team in the Nordics with the appointment of Annelie Jegefalk as supply operations manager.  Jegefalk will work with publishers and broadcasters across the Nordics to develop their video advertising strategies. This will include offering supply-side products such as ad serving, monetisation, yield management and a range of […]

TF1 takes majority stake in programmatic specialist

French commercial broadcaster TF1 has taken a majority stake in programmatic media specialist Gamned! as part of a strategy of developing an integrated multichannel programmatic advertising offering. TF1 said that the acquisition of a majority stake in the company, founded in 2009 by Oliver Goulon and Anthony Spinasse, would enable it to work across all […]

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