Advanced advertising
European CTV ad views grow by a quarter
Digital advertising views – and views on connected TV in particular – saw strong growth…
Advertising to see sports boost but linear decline persists
Spending on TV advertising around sports will rise significantly this year, driven by the US…
Sports key to Warner Bros. Discovery’s UK ad-supported streaming ambitions
Sports is playing a key role in driving growth in Warner Bros. Discovery’s advertising-supported streaming…
Disney offering ‘single campaign’ buying across Hulu and Disney+
Disney is now enabling advertisers to buy inventory across streamers Hulu and Disney+ in a…
Channel 4 to upgrade streaming ad offer after successful trial of formats
UK advertising-funded public broadcaster Channel 4 is to upgrade its advertising offer after unveiling the…
Sky Media unveils range of advertising enhancements
Sky Media, the advertising arm of Sky, has revealed a set of initiatives and innovations…
TVNZ taps AWS Clean Rooms data analytics service for advertising
Advertising-funded New Zealand pubcaster TVNZ has tapped Amazon Web Services re:Invent to provide its ‘AWS…
Sky Media launches Creative Optimisation for programmatic advertising
Sky Media, the sales arm of Sky, has launched a new programmatic Creative Optimisation capability aimed at performance…
TF1 names new data and ad-tech chief
French broadcast group TF1 has named François Xavier Pierrel as chief data and ad tech…
IP Österreich taps smartclip for digital cross-platform advertising
RTL Group-owned Austrian cross-media advertising sales house IP Österreich is extending its partnership with Smartclip,…