Advanced advertising


Telenet, Proximus, Mediahuis and Pebble Media create joint ad sales house

Liberty Global-owned Belgian service provider Telenet and its content arm SBS, publishing group Mediahuis, national service provider Proximus and its Skynet brand, and digital ad-sales outfit Pebble Media are joining forces to create a national sales house. The partnership of local media players aims to provide advertisers with creative and efficient solutions to reach their […]

Connected TV ads increasingly targeted by fraudsters

Advertising on connected TV is increasingly being targeted by fraudsters, according to a report commissioned by software provider DoubleVerify. The report found identified 1,300 fraudulent apps since March 2019, with 60% detected in 2020.. There was a 61% increase in fraudulent connected TV traffic rates in Q1 of 2020 compared with a year earlier, and 78% […]

Synamedia launches new addressable advertising product

TV technology provider Synamedia has launched a new addressable advertising product, Iris, aimed at pay TV operators, streaming companies and broadcasters.   Synamedia is pitching Iris as a a single platform that supports unified campaign management, delivery, and measurement to multiple screens across apps and live, linear and catch-up services, overcoming challenges associated with one-way […]

JW Player names advertising demand chief for EMEA

Video platform provider JW Player has appointed Elliot MacNay to head up its demand-side ad monetisation initiatives in the EMEA region.  As advertising demand lead, EMEA, MacNay will work with local advertising agencies and brands to drive more video ad targeting revenue to the 12,000-plus premium publishers using JW Player’s video technology, according to the […]

FranceTV Publicité deals with Orange, Bouygues set stage for targeted advertising

France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers Orange and Bouygues Telecom within a few days of each other. The Orange partnership, which was announced last week, will see Orange and FranceTV Publicité bring addressable advertising to Orange TV customers, subject to data protection rules. The agreement will […]

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]

Nordija taps Yospace for Telenor Sweden media project

Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija bring Yospace´s server-side dynamic ad insertion technology to its customers. Pre-integration with Yospace will enable Nordija´s customers to deliver ads across multiple devices and platforms, according to the pair. The pair are working together to deliver a project for Telenor […]

MediaKind reconfigures advertising and content distribution technology

Technology provider MediaKind has reconfigured its advertising and content dstribution rights platform Prisma with a modular feature set. According to MediaKind, its Prisma Core and Prisma Edge products provide specialised content distribution rights definition and enforcement and targeted advertising capabilities, including digital ad insertion, localised content, content blackouts and security against piracy. The new modular […]

Connected TV and set-top video ad views rise as desktop declines

Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser investment in connected TV and mobile platforms, according to a report by ad technology outfit FreeWheel, which also found that targeting was on the up. According to Comcast-owned FreeWheel’s Video Marketplace Report, combined connected TV and set-top viewing accounted for […]

Proximus signs deal with RMB to debut targeted advertising

Belgian telco Proximus has struck an agreement with media agency Régie Média Belge (RMB) to launch addressable advertising on its TV service across Francophone Belgium. RMB will use the Proximus platform to launch targeted ad campaigns from the first quarter of next year. The deal comes as Proximus is preparing the commercial launch of its […]

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