Advanced advertising


FranceTV Publicité deals with Orange, Bouygues set stage for targeted advertising

France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers Orange and Bouygues Telecom within a few days of each other. The Orange partnership, which was announced last week, will see Orange and FranceTV Publicité bring addressable advertising to Orange TV customers, subject to data protection rules. The agreement will […]

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]

Nordija taps Yospace for Telenor Sweden media project

Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija bring Yospace´s server-side dynamic ad insertion technology to its customers. Pre-integration with Yospace will enable Nordija´s customers to deliver ads across multiple devices and platforms, according to the pair. The pair are working together to deliver a project for Telenor […]

MediaKind reconfigures advertising and content distribution technology

Technology provider MediaKind has reconfigured its advertising and content dstribution rights platform Prisma with a modular feature set. According to MediaKind, its Prisma Core and Prisma Edge products provide specialised content distribution rights definition and enforcement and targeted advertising capabilities, including digital ad insertion, localised content, content blackouts and security against piracy. The new modular […]

Connected TV and set-top video ad views rise as desktop declines

Premium video ad views in Europe increased by 10% year-on-year in Q3 2019. driving advertiser investment in connected TV and mobile platforms, according to a report by ad technology outfit FreeWheel, which also found that targeting was on the up. According to Comcast-owned FreeWheel’s Video Marketplace Report, combined connected TV and set-top viewing accounted for […]

Proximus signs deal with RMB to debut targeted advertising

Belgian telco Proximus has struck an agreement with media agency Régie Média Belge (RMB) to launch addressable advertising on its TV service across Francophone Belgium. RMB will use the Proximus platform to launch targeted ad campaigns from the first quarter of next year. The deal comes as Proximus is preparing the commercial launch of its […]

Zenith: TV to see zero ad revenue growth in next three years

Television will see zero growth in advertising revenue over the next three years, and 2020 is set to be a disappointing year for the ad market in general, with geopolitical uncertainty wiping out the benefit of quadrennial gains from sport and the US electoral cycle, according to a gloomy assessment of the global ad market […]

Broadcasters’ personalised advertising ambition held back by cloud concerns, says study

Four-fifths of broadcasters are looking at implementing personalised advertising, but are falling behind streaming services in doing so because they are hesitant about adopting cloud technologies, according to research carried out on behalf of technology provider Ateme.  Ateme’s survey of TV and broadcast professionals in middle management positions or above found that 96% of broadcasters […]

Comcast rebrands ad sales division and launches new products

Comcast has rebranded its ad sales division, formerly known as Spotlight, to Effectv. The company says that the name change is meant to reflect that, in an ever-changing media environment, its campaigns can have a significant impact. Maria Weaver, chief marketing officer at Comcast Advertising said: “we’re reinforcing that TV is effective, and not just […]

Sky AdSmart ‘increases engagement by a third’

Addressable TV can increase ad engagement by 35% and cut channel switching by 48%, or almost a half, according to a five-year study of Sky AdSmart from the pay TV operator. According to the study, facial recognition analysis showed that when addressable ads are on TV, viewers’ attentiveness to the screen could be as much […]

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