Advanced advertising


TV4 launches dynamic targeted advertising with Com Hem and Boxer

Bonnier Broadcasting-owned Swedish broadcaster TV4 has launched dynamic customised advertising with Tele2-owned cable operator Com Hem and its digital-terrestrial unit Boxer. According to Bonnier Broadcasting, the launch with the Com Hem Play and Boxer Play services means that advertising can be customised in real-time to ensure that more relevant ads are served to customers. Targeting […]

Hulu, AT&T reportedly mulling ads when viewers press pause

Hulu and AT&T are both looking at the option of adding advertising to their current, or upcoming, platforms when viewers pause for a break. Hulu intends to unveil what it calls “pause ads” in 2019, according to Variety. AT&T is also looking at the option for its upcoming WarnerMedia-branded streamer, which will launch at the […]

Mediaset taps FreeWheel and Comcast Technology Solutions for streaming app

Mediaset has tapped FreeWheel and Comcast Technology Solutions to provide the technology platform for its new live and on-demand streaming service Mediaset Play. Comcast-owned FreeWheel said that the pair’s technology would help unify Mediaset’s video distribution and advertising stack and is part of the broadcaster’s overarching advertising-supported VOD strategy. Mediaset Play’s coverage of this year’s […]

UK competition watchdog approves Nielsen ad intelligence acquisition

UK competition watchdog the Competition and Markets Authority has cleared the acquisition of Ebiquity’s advertising intelligence unit. The CMA said that the deal, which was announced in February, could be cleared on the ground that two companies did not closely compete. Nielsen agreed to acquire the unit, which comprises a portfolio advertising monitoring platform, ePublisher […]

SpotX expands Nordic team

Advertising technology outfit SpotX has further grown its team in the Nordics with the appointment of Annelie Jegefalk as supply operations manager.  Jegefalk will work with publishers and broadcasters across the Nordics to develop their video advertising strategies. This will include offering supply-side products such as ad serving, monetisation, yield management and a range of […]

TF1 takes majority stake in programmatic specialist

French commercial broadcaster TF1 has taken a majority stake in programmatic media specialist Gamned! as part of a strategy of developing an integrated multichannel programmatic advertising offering. TF1 said that the acquisition of a majority stake in the company, founded in 2009 by Oliver Goulon and Anthony Spinasse, would enable it to work across all […]

Facebook and YouTube say no to ‘one-size-fits-all’ ratings

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organisation Thinkbox, […]

RTL and ITV strengthen advertising partnership

German and international broadcaster RTL and UK commercial broadcaster ITV are to strengthen and extend their advertising sales partnership, with Kelly Williams, ITV’s managing director of commercial joining the board of RTL AdConnect, RTL’s international ad sales house. Under the pair’s extended partnership, RTL AdConnect will represent ITV globally outside the UK and foster closer […]

WARC: Sponsorship revenue beating other paid media

Sponsorship revenue growth is trending ahead of all other paid media excluding internet formats, with advertisers expected to spend US$66 billion (€56 billion) in sponsorship this year, mostly on sports properties, according to research by advertising metrics organization WARC. However, despite the growth in sponsorship revenue, fewer than one in five advertisers are confident they […]

Vice launches Video Everywhere advertising product

Vice Media has launched Vice Video Everywhere, a new video advertising product that it says gives advertisers the ability to buy a single instream format across a broad mix of platforms with 100% publisher produced content. Vice says it has tapped into its close relationships with digital platforms, and participation in their various partner programmes […]

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