Advanced advertising


RCS & RDS/Digi launches dynamic ad insertion

Romanian and central and eastern European region service provider RCS & RDS has teamed up with Google to launch dynamic ad insertion for its digital platforms Digi24, Digi Sport and Digi Online. The operator is introducing dynamic ad insertion across the applications and websites of the digital properties in what it says is a first […]

Finecast signs up new addressable TV partners

Addressable TV specialist Finecast has extended its UK TV reach beyond traditional broadcasters on its platform, with the onboarding of four new supply partners – Roku, Rakuten, Pluto and YuppTV. The supply partnership will enable advertisers to reach and measure audiences at scale across these platforms, according to the company. Rakuten is pre-installed in over […]

Altice Media launches first addressable ad campaigns

Altice Media has launched the first addressable advertising campaigns to its user base in France. The group has offered advertisers targeted campaigns as part of its portfolio of services since the beginning of the month, leaning on the expertise of service provider SFR, which has been commercialising the use of anonymised geolocation data for its […]

Telenet, Proximus, Mediahuis and Pebble Media create joint ad sales house

Liberty Global-owned Belgian service provider Telenet and its content arm SBS, publishing group Mediahuis, national service provider Proximus and its Skynet brand, and digital ad-sales outfit Pebble Media are joining forces to create a national sales house. The partnership of local media players aims to provide advertisers with creative and efficient solutions to reach their […]

Connected TV ads increasingly targeted by fraudsters

Advertising on connected TV is increasingly being targeted by fraudsters, according to a report commissioned by software provider DoubleVerify. The report found identified 1,300 fraudulent apps since March 2019, with 60% detected in 2020.. There was a 61% increase in fraudulent connected TV traffic rates in Q1 of 2020 compared with a year earlier, and 78% […]

Synamedia launches new addressable advertising product

TV technology provider Synamedia has launched a new addressable advertising product, Iris, aimed at pay TV operators, streaming companies and broadcasters.   Synamedia is pitching Iris as a a single platform that supports unified campaign management, delivery, and measurement to multiple screens across apps and live, linear and catch-up services, overcoming challenges associated with one-way […]

JW Player names advertising demand chief for EMEA

Video platform provider JW Player has appointed Elliot MacNay to head up its demand-side ad monetisation initiatives in the EMEA region.  As advertising demand lead, EMEA, MacNay will work with local advertising agencies and brands to drive more video ad targeting revenue to the 12,000-plus premium publishers using JW Player’s video technology, according to the […]

FranceTV Publicité deals with Orange, Bouygues set stage for targeted advertising

France Télévisions’ advertising arm FranceTV Publicité has struck separate targeted advertising partnerships with service providers Orange and Bouygues Telecom within a few days of each other. The Orange partnership, which was announced last week, will see Orange and FranceTV Publicité bring addressable advertising to Orange TV customers, subject to data protection rules. The agreement will […]

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]

Nordija taps Yospace for Telenor Sweden media project

Ad tech outfit Yospace and middleware provider Nordija have completed an integration that will Nordija bring Yospace´s server-side dynamic ad insertion technology to its customers. Pre-integration with Yospace will enable Nordija´s customers to deliver ads across multiple devices and platforms, according to the pair. The pair are working together to deliver a project for Telenor […]

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