Advanced advertising


Vice launches Video Everywhere advertising product

Vice Media has launched Vice Video Everywhere, a new video advertising product that it says gives advertisers the ability to buy a single instream format across a broad mix of platforms with 100% publisher produced content. Vice says it has tapped into its close relationships with digital platforms, and participation in their various partner programmes […]

SpotX names new European management team

Advertising technology outfit SpotX has named a new European management team following its merger with Smartclip and the departure of that company’s co-founders Jean-Pierre Fumagalli and Roland Schaber, who have decided to move on and pursue new opportunities. The new team will comprise Irina Petricek-Steiner, general manager of operations in Europe; Kay Schneider, general manager […]

Online advertising views in Europe outpacing US growth

Online advertising views in Europe increased 37% in the first three months of the year compared to the same period in 2017 – more than the 34% growth recorded in the US – while the number of video views rose by 10%, according to Comcast-owned advertising technology outfit FreeWheel’s Q1 2018 Video Monetisation Report. According […]

SpotX names new Benelux chief

Advertising technology company SpotX has named Marco Ruivenkamp as managing director of SpotX and Smartclip in Benelux. Ruivenkamp will play a key role in moving the merger of the two companies forward and the continued growth of SpotX in the Netherlands, Belgium, and Luxembourg, according to the company. He was previously responsible for the growth […]

UK consumers taking dim view of internet adverts

Over half of UK consumers believe that the ads they see on websites are not usually relevant to them, according to a study by Kantar Media. According to Kantar’s Dimension report, 55% of UK consumers state that that the ads they see on websites are not usually relevant to them, with 38% saying they dislike […]

YouTube targets TV users with new advertising services

Google’s YouTube has unveiled plans to increase the value of its presence on connected TVs, enabling advertisers to target TV viewers of the video-sharing platform and adding YouTube TV to its Google Preferred programme that enables advertisers to pay to place ads on high-performing videos. In a blog posting, Debbie Weinstein, managing director, YouTube TV/video global […]

Sky overtakes P&G as UK’s biggest traditional advertising spender

Pay TV operator Sky has overtaken Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, according to data released by audience ratings agency Nielsen. According to Nielsen, Sky increased its year-on-year advertising spend by 2.7% to £197.1 million (€224.5 million), while Procter & Gamble’s spend dropped 1.4% to £196.8 […]

Xite and SpotX team up for programmatic advertising

Personalised music channel provider Xite has tapped dvertising technology provider SpotX to offer programmatic advertising to media buyers. Xite users can search for videos, create their own music video channel, watch curated channels, and like or skip videos, delivering data about viewers’ preferences via Dutch cable operator Ziggo’s interactive set-top boxes. The resulting algorithms are […]

VimpelCom launching interactive advertising pilot

Russian service provider VimpelCom has launched interactive advertising on its Beeline TV service in partnership with GetShop.TV. The first stage of the pilot project will see GetShop.TV’s service made available to Beeline TV subscribers in Moscow and the surrounding region, enabling interactive advertising on the Yu, Zvezda, Muz TV and CTC channels. Viewers watching adverts […]

Premium video advertising growing in Europe

The migration of IP-delivered content to the TV screen and the growing popularity of live-streaming is driving strong growth in premium video advertising in Europe, according to a report by Comcast-owned advertising technology outfit Freewheel. According to Freewheel’s Q4 Video Monetisation report, set-top video-on-demand consumption and OTT TV delivery had a combined share of 37% […]

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