Magnite targets Nordic market with new office and key hire

Sell-side ad tech outfit Magnite has named Natasha Westlund as its head of Nordics and has opened a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.

Natasha Westlund

As head of Nordics, Westlund is the commercial lead across both seller and buyer teams building the company’s business in the region. She is based in the company’s Stockholm office and reports to Magnite’s SVP Head of EMEA Julie Selman.

Westlund comes to Magnite with over 20 years of experience in media and advertising in various leadership roles in sales and client services. She joins Magnite from Google, where she was the industry head of large customer sales, with a focus on international clients.

Prior to that, she was the head of sales for the Nordics at Spotify where she developed new revenue streams across programmatic and podcast inventory. Previously, she worked in sales and management roles at Sweden-based broadcaster TV4 Group.

“We are investing resources to further support publishers and buyers across the Nordics and Natasha is a leader with deep experience on both sides of the industry to lead us in this market. Natasha’s background spearheading strategic initiatives spanning omnichannel formats including TV and audio makes her an excellent fit to further Magnite’s goals in these areas,” said Selman.

“Having experienced the evolution of media and advertising throughout my career, I am excited to help Magnite bring their omnichannel offerings to more media owners and advertisers. Magnite’s best-in-class technology across CTV, online video, display, mobile, audio and other formats, combined with a dedicated team of experts in the Nordics will help drive programmatic success. I look forward to growing the team here and being of service to our clients,” said Westlund.