Brightcove teams up with ad-tech outfit Magnite

Streaming technology outfit Brightcove has entered into a strategic relationship with sell-side advertising platform provider Magnite whereby the latter will power advertising for any Brightcove customer. Brightcove will also integrate the SpringServe ad server from Magnite. Brightcove said that after analysing data from ad-supported play requests on its server-side ad insertion solution, it saw an […]

rlaxx TV taps Magnite to manage OTT inventory

Sell-side advertising platform Magnite has entered into a strategic collaboration with ad-supported VOD service rlaxx TV.  As part of the deal, rlaxx TV will utilize Magnite’s technology to manage its OTT inventory across CTV and mobile apps. Magnite’s CTV platform will provide rlaxx TV with tools built to support premium, long-form video and the quality […]

Plex picks Magnite and SpringServe for ad tech

Ad-supported streaming media platform Plex has signed up Magnite as its preferred SSP and SpringServe as its primary ad server. Magnite said that its dedicated CTV platform provides greater access to premium inventory and technology that improves the ad experience in a full-screen video environment. SpringServe meanwhile said that its video ad serving capabilities provide […]

Ad tech provider Magnite launches new programmatic technology

Sell-side advertising platform provider Magnite has launched Live Stream Acceleration (LSA), a technology it says is designed to help connected TV publishers to optimise their live ad inventory programmatically. LSA is already being used by Sling TV. According to Magnite, by using the product for live sports for five weeks, Sling TV was able to […]

Magnite expands Samsung Ads relationship into India

Independent sell side advertising platform Magnite has expanded its CTV business in India via a new partnership with Samsung Ads. The deal will see Magnite power OTT and CTV inventory for Samsung TV Plus, the FAST service, in India. This expands upon Magnite’s relationship with Samsung in the US, EMEA and LATAM. Samsung TV Plus […]

CTV consumption at a high in top 5 European countries

More than three-quarters of households in Europe’s top five countries now watch connected TV services.  According to research carried out by Magnite across the UK, France, Germany, Spain and Italy, 78% of households in these countries watch CTV.  Across the EU5 markets, between January 2020 and May 2021, CTV consumption increased by 55% while traditional […]

Magnite to manage ad placement for NetMovies AVOD service

Omnichannel sell-side advertising platform Magnite has announced an agreement with Brazillian content distributor NetMovies. The collaboration will see Magnite manage the placement of advertisements displayed within the entire catalog of ad-supported independent films, series and videos offered by NetMovies. Initially established as an online movie rental service in 2006, NetMovies last year established an AVOD […]

LG selects SpotX for supply-side platform

Video ad platform SpotX has announced a partnership with LG to act as its primary supply-side platform (SSP) across the US, EMEA and Latin America. The deal will also see SpotX provide LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give […]

RTL Group sells SpotX to Magnite for US$1.17 billion

RTL Group has announced the sale of its ad-tech business SpotX to Magnite in a deal worth US$1.17 billion. Sell-side advertising platform Magnite said that it will integrate SpotX to create the “largest independent CTV and video advertising platform in the programmatic marketplace.” The union promises to provide better support for sellers and create an […]

Discovery partners with Magnite for D2C advertising strength in UK, Japan and India

Discovery has announced an expanded relationship with omnichannel sell-side ad platform Magnite as it looks to expand D2C OTT platform dplay. Magnite claims to be the world’s largest independent sell-side advertising platform that “combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV”. Its tech is deployed by publishers across the world to monetise its […]