Video ad platform SpotX has announced a partnership with LG to act as its primary supply-side platform (SSP) across the US, EMEA and Latin America. The deal will also see SpotX provide LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give […]
RTL Group has announced the sale of its ad-tech business SpotX to Magnite in a deal worth US$1.17 billion. Sell-side advertising platform Magnite said that it will integrate SpotX to create the “largest independent CTV and video advertising platform in the programmatic marketplace.” The union promises to provide better support for sellers and create an […]
Discovery has announced an expanded relationship with omnichannel sell-side ad platform Magnite as it looks to expand D2C OTT platform dplay. Magnite claims to be the world’s largest independent sell-side advertising platform that “combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV”. Its tech is deployed by publishers across the world to monetise its […]
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