Omnichannel sell-side advertising platform Magnite has announced an agreement with Brazillian content distributor NetMovies.
The collaboration will see Magnite manage the placement of advertisements displayed within the entire catalog of ad-supported independent films, series and videos offered by NetMovies.
Initially established as an online movie rental service in 2006, NetMovies last year established an AVOD streaming service that offers a combination of independent production videos and content released by large studios.
Rafael Pallarés, General Director for LATAM at Magnite, said: “Modern video consumption habits have changed dramatically in recent years and NetMovies is at the forefront of streaming and AVOD video. Demand for premium CTV content is high and we’re proud that NetMovies has chosen us to help them bring their vast trove of video content to advertisers.”
Marcelo Spinasse Nunes, CEO of NetMovies, said: “Today, our programming is available through mobile, web and CTV apps. Therefore, having an independent programmatic advertising platform the size of Magnite is indispensable at this time. Magnite has the technology and experience to help us connect with advertisers who are interested in reaching engaged audiences through high quality video content. It is not an exaggeration to say that this collaboration will help us achieve the next stage of growth that we are aiming for.”
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