24i unveils new modular solution and personalisation platform

Video streaming technology company, 24i has launched a new modular solution 24i Broadcaster Studio to expand the reach of FAST and linear channels for broadcasters, joined by a new data-driven personalisation platform.

The solution which has been added to the 24i Mod Studio portfolio allows broadcasters and virtual broadcasters to open up new revenue streams, bringing their live and VOD catalogues direct-to-consumers (D2C) in their own apps to supplement distribution via external content aggregators.

The new solution provides channel owners apps for a wide range of popular streaming devices with advertising support, cloud-based video processing and content security, as well as the ability to integrate with their existing video backend. The user experience features full EPG, restart, and catch-up support, plus built-in personalisation features including user profiles, watchlists, and user-specific content recommendations.

24i Broadcaster Studio is offered alongside the existing 24i OTT Studio solution, which focuses on the needs of SVOD and TVOD service providers.

Meanwhile, 24iQ, the company’s data-driven personalisation platform to meet the needs of companies at different stages in their streaming development is available in the three different tiers

24iQ Essentials makes the most crucial personalisation capabilities available as standard with 24i’s solutions for OTT, broadcaster and Pay TV customers. 24iQ Advanced is aimed at companies that want to engage more deeply with individual users. It includes all the features of 24iQ Essentials plus the ability to perform A/B testing of personalisation. 24iQ Enterprise is ideal for established streaming services that want to make extensive use of machine learning to measure and drive user behaviours.

Dr. Neale Foster, CEO at 24i said: “Broadcasters are increasingly looking at streaming and FAST channels as a cost-effective way to monetize their latest content and their back catalogues. At the same time, virtual broadcasters who have got started in streaming with FAST channels are now seeking to move beyond third-party aggregation services and build their own relationships with consumers. 24i Broadcaster Studio is a modular, scalable and future-proof way for both groups to super-serve their audiences online on all popular video streaming devices. 

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