Advanced advertising


Vidaa selects Unruly SSP for inventory access

Smart TV OS maker Vidaa has announced a partnership with Unruly SSP as its strategic Sell-side Platform (SSP). VIDAA will also integrate Unruly’s ad server, which is available through its October 2021 acquisition of Spearad. The news comes after Vidaa’s announcement in late 2021 that ​​its automatic content recognition (ACR) data will be made available […]

NBCU and RTL tie up ad inventory partnership

NBCUniversal has announced a new partnership with RTL Group’s ad business RTL AdConnect. The bilateral, international partnership is described as ‘ground-breaking’ by the companies, and gives each other access to their premium TV and digital inventory assets. RTL AdConnect will be able to provide its European clients and partner agencies access to all NBCUniversal-owned & […]

Discovery becomes minority owner in OpenAP with exec duo to join board

Discovery has joined the likes of Fox, NBCUniversal and ViacomCBS as a minority owner in advanced advertising business OpenAP. OpenAP is an advanced advertising company bringing “simplicity and scale to audience-based campaigns in television”. For Discovery, the investment will see it extend its influence in audience measurement and comes at a time when it is […]

FreeWheel ups Mark McKee to general manager

Comcast-owned adtech business FreeWheel has announced the immediate appointment of Mark McKee as general manager.  McKee succeeds Dave Clark, who recently announced his departure after leading FreeWheel since 2017. The exec will be charged with overseeing all aspects of FreeWheel’s business, including sales, product, engineering, operations and support services across the US and all international […]

Xandr teams up with Molotov TV, Clubbing TV and Qwest TV in France

Xandr, AT&T’s advanced advertising unit, has teamed up with a number of connected TV services including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make its connected TV ad inventory available in the French market. Using Xandr Monetize, the OTT platforms will now be available for programmatic buyers, the company said. Within the three service’s connected […]

Rlaxx TV and Smartclip team up for advertising

Smartclip, the ad tech unit of RTL Group, has teamed up with AVOD service provider rlaxx TV to monetise the linear ad breaks within the rlaxx TV channel-offering across Europe. Smartclip will support rlaxx TV in its core markets including the UK and Germany , while Spain will join the lineup within the next few […]

Wurl riding CTV and FAST wave to growth

Streaming TV technology provider Wurl saw a 38% increase in revenue in Q2 of this year over the first quarter, which it said was down to growth in connected TV and free ad-supported TV (FAST) channels and platform.  The company did not publish its actual top line numbers, however. All key areas of Wurl’s business […]

Omdia: shift of ads to online will force traditional media to collaborate

Traditional media players are coming under increasing pressure from the shift of advertising to online and will need to collaborate to develop the scale required for advanced TV advertising to compete with the data-driven walled gardens of YouTube and Facebook, according to a new report from Omdia. Omdia says that online advertising accounted for 58% […]

Telenet to make adverts unskippable

Liberty Global-backed Belgian service provider Telenet is to prevent subscribers from skipping adverts on recorded and catch-up shows in a move it says is designed to support local broadcasters. In response to what it described as requests from Belgian broadcasters, Telenet is to force viewers to sit through one minute of unskippable adverts before any […]