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FreeWheel: number of ads per break and duration of breaks falling in Europe
The number of ads included in television ad breaks in Europe across platforms has fallen…
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Microsoft launches advertising for online video and CTV
Microsoft’s advertising technology arm has used the DMEXCO event in Germany to unveil a new…
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Paul Davies rejoins Yospace as marketing chief
Server-side ad insertion technology specialist Yospace has appointed Paul Davies as head of marketing. Davies,…
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BARB to take full control of advanced advertising tool CFlight
UK audience research outfit BARB is to assume governance responsibility for advanced advertising validation tool CFlight from…
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Sky Media unveils Search Behaviour advert targeting
Sky Media, the advertising sales arm of pay TV operator Sky, has unveiled new ‘search…
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NBCUniversal expands One Platform for advertisers
NBCUniversal has expanded its One Platform advertising technology and content offering, which it says will…
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RTL AdAlliance taps The Trade Desk to expand programmatic buying in Europe
RTL’s media sales house RTL AdAlliance has teamed up with advertising technology specialist The Trade…
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GroupM launches Total TV Measurement for UK
GroupM, advertising giant WPP’s media investment group, has launched Total TV Measurement, a new tool…
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UK multichannel broadcaster group slams Ofcom ad rules change plan
The UK’s Association for Commercial Broadcasters and On-Demand Services (COBA) has slammed regulator Ofcom’s plans…
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RTL AdAlliance launches smart TVT
RTL AdAlliance – the international broadcast outfit’s ad-tech arm – has launched smart TVT, a…