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UK viewers ‘turning to ad-supported streaming’
UK viewers are increasingly turning to ad-supported streaming options, with momentum likely to grow, according…
DTG launches targeted advertising testing
UK digital TV industry body the DTG says it had tested 95% of the UK…
Omdia: 60% of Netflix subs will be on ad-supported tier
Three out of five Netflix subscribers will be on the streamer’s ad-supported tier by 2027,…
TF1 taps Smart Ad-Break from Synchronized
French broadcaster TF1 has tapped ad tech specialist Synchronized, to integrate the latter’s Smart Ad-Break…
WARC downgrades ad forecasts, but video streaming will outperform sector
Global advertising spend is on course to rise by 8.3%, or $67.3 billion, to $880.9…
Blue Ant Media promotes pair in FAST drive
Canada’s Blue Ant Media has promoted Craig Junner to SVP of programming & content strategy,…
RTL and SevenOne Entertainment to create new addressable ad tech JV
German broadcasters RTL Deutschland and Seven.One Entertainment Group/ProSiebenSat.1 are to set up an addressable advertising…
Ofcom calls for evidence as pressure mounts to loosen PSB ad rules
UK media regulator Ofcom has issued a call for evidence to help it decide whether…
Media companies face hit as advertising recession looms
Commercial broadcasters are likely to be hit harder than advertising agencies as recession hits the…
Ad-tech outfit Equativ invests in Nowtilus to target CTV market
French ad-tech outfit Equativ has taken a significant equity stake in German targeted ad specialist…