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UK viewers ‘turning to ad-supported streaming’

UK viewers are increasingly turning to ad-supported streaming options, with momentum likely to grow, according…

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DTG launches targeted advertising testing

UK digital TV industry body the DTG says it had tested 95% of the UK…

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Omdia: 60% of Netflix subs will be on ad-supported tier

Three out of five Netflix subscribers will be on the streamer’s ad-supported tier by 2027,…

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TF1 taps Smart Ad-Break from Synchronized

French broadcaster TF1 has tapped ad tech specialist Synchronized, to integrate the latter’s Smart Ad-Break…

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WARC downgrades ad forecasts, but video streaming will outperform sector

Global advertising spend is on course to rise by 8.3%, or $67.3 billion, to $880.9…

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Blue Ant Media promotes pair in FAST drive

Canada’s Blue Ant Media has promoted Craig Junner to SVP of programming & content strategy,…

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RTL and SevenOne Entertainment to create new addressable ad tech JV

German broadcasters RTL Deutschland and Seven.One Entertainment Group/ProSiebenSat.1 are to set up an addressable advertising…

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Ofcom calls for evidence as pressure mounts to loosen PSB ad rules

UK media regulator Ofcom has issued a call for evidence to help it decide whether…

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Media companies face hit as advertising recession looms

Commercial broadcasters are likely to be hit harder than advertising agencies as recession hits the…

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Ad-tech outfit Equativ invests in Nowtilus to target CTV market

French ad-tech outfit Equativ has taken a significant equity stake in German targeted ad specialist…