Hoppr names new CEO

Australian ad tech company Hoppr has appointed Joe Prusz as the company’s new CEO.

Joe Prusz

Prusz was previously the chief revenue officer for NASDAQ-listed Magnite, which transacts billions of daily impressions across CTV, OTT, video, mobile, display, audio, and digital out of home advertising.

As CEO, Prusz will focus on the monetisation of inventory using Hoppr’s unique and patented solution, and the delivery of the company’s new advertising solution for the connected TV industry.

Hoppr’s solution automates and integrates programmatic advertising across connected TV, mobile devices and other digital native engagement environments.

The company’s marketing and commercialisation product for VOD id designed to enable brands to use VOD as a mechanism to generate additional revenue.

“Hoppr is thrilled that Joe has joined the company to drive the company’s next phase of commercialisation. He comes to Hoppr with deep domain expertise across digital ad ecosystems, programmatic platforms and Connected TV advertising,’ said Hoppr co-chairman Vince Pizzica.

“I’m delighted to be joining Hoppr at this exciting juncture in the company’s evolution from startup to fast-growing scale-up. Hoppr’s technology is going to transform the way advertising is delivered across television,” said Prusz.