Programmatic TV advertising to take off in 2021, claims report

2021 will be ‘the year of programmatic TV advertising in Europe’, claims a new report. According to a BTR-100 survey commissioned by ad firm Hoppr, 87.4% of network service provider executives think that programmatic advertising delivered through CTVs and set-top boxes will be an important source of revenue for network service providers and pay TV […]

Adtech firm Hoppr signs deal with Technicolor to reach 10 million homes

Australian adtech company Hoppr has signed a deal with Technicolor that it hopes will bring its platform to more than 10 million households globally over the next 24 months.  The arrangement will see the vendor’s technology integrated into the operating system used by Technicolor’s set top boxes. Technicolor deploys set top boxes all around the […]