Video technology provider Kaltura has released an advanced advertising product, which leverages the company’s partnership and technology integrations with dynamic ad insertion provider Yospace, video advertising and monetisation platform SpotX.
The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment, according to the company.
Kaltura’s Advanced Advertising solution provides a way for customers to add advertising flows into their service for both live, VOD, and time-shifted viewing. The new solution also includes ad reporting for customers to track their results and adjust their programmes accordingly, resulting in seamless transition between content and ads, higher CPMs and increased ARPU for customers, Kaltura claims.
Gideon Gilboa, SVP of marketing and product, media and telecom, at Kaltura, said, “In today’s Cloud TV era, there are various ways for customers to monetise their content and services, however at the end of the day, advertising remains the bread and butter of this industry – therefore we put a direct focus on providing next-generation advertising solutions to our customers. We are delighted to team with the industry’s leading experts in video advertising to provide our customers with best-of-breed cutting-edge advertising services.”
Tim Sewell, CEO at Yospace, said: “Seamless, TV-like stitching combined with more relevant advertising leads to increased viewer engagement, higher view-through rates and, as a result, a higher CPM. I’m delighted that Kaltura has recognised the specialist nature of server-side ad insertion and have chosen to partner with us. The combination of the Kaltura TV Platform together with our SSAI is a winning solution for customers to deliver addressable TV viewing experiences that increase revenue.”
Allen Klosowski, SVP, advanced solutions group at SpotX, said: “Our ad decisioning engine powers many millions of ad insertions per day. Integrating with robust platforms like Kaltura helps ensure that we are serving today’s consumers with the most relevant ads, at the right time. Addressable TV with the right ads in the right context is a win-win for everyone.”
Kaltura will be hosting joint demos of the newly announced advanced advertising solution with SpotX and Yospace. Kaltura will have a booth in hall 2, booth B41. Yospace will have a booth in hall 14 stand G14.