SpotX


RTL closes SpotX sale

Media giant RTL Group today has closed the sale of its US ad-tech company SpotX to Magnite, the sell-side advertising platform. Since the announcement of the transaction on February 5, RTL exercised an option to increase the cash component of the transaction and received US$640 million (€528 million) in cash and 12.37 million shares of […]

TVSquared onboarded by SpotX

Cross-platform TV ad measurement firm TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner. SpotX said that TVSquared will “power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local CTV campaigns”. The partnership will encompass North America, Europe, and Latin America. The ADvantage platform […]

SpotX introduces privacy-compliant CTV data tools

Video ad platform SpotX has launched a new set of privacy-compliant CTV audience data tools. The new suite of audience data tools promises to enable media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. Privacy regulations are an increasing concern for operators at a time when the […]

APAC OTT market at ‘critical mass’ with 392 million users

The APAC region has nearly 400 million people using streaming services. A new report from video ad platform SpotX revealed that there are 392 million OTT video consumers across the region, with more than two-thirds streaming video at least once a week.  According to the report, the top three markets for OTT viewing were Singapore […]

LG selects SpotX for supply-side platform

Video ad platform SpotX has announced a partnership with LG to act as its primary supply-side platform (SSP) across the US, EMEA and Latin America. The deal will also see SpotX provide LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give […]

RTL Group sells SpotX to Magnite for US$1.17 billion

RTL Group has announced the sale of its ad-tech business SpotX to Magnite in a deal worth US$1.17 billion. Sell-side advertising platform Magnite said that it will integrate SpotX to create the “largest independent CTV and video advertising platform in the programmatic marketplace.” The union promises to provide better support for sellers and create an […]

SpotX brings MetriX measurement product to UK

Video ad platform SpotX has announced the UK launch of its SpotX MetriX cross-platform measurement solution. SpotX MetriX, developed in partnership with market research company AudienceProject and TechEdge, a supplier of research and planning tools for linear and non linear TV consumption data, promises to offer brands and their agencies insights into growing OTT audiences. […]

AVODs emerging as preferred consumption method of CTV viewers

The vast majority of connected TV (CTV) users are watching ad-supported content. According to a survey of 1,500 US consumers by SpotX and research firm Mintel, a growing number of users are more receptive towards streaming content via CTVs, with 40% of the country’s adults now streaming content directly through their TV sets and 80% […]

RTL unveils new structure for ‘total video’ age as VOD base grows

RTL CEO Thomas Rabe has claimed that his company is “shaping the future of the European ‘total video’ industry” as the broadcaster unveiled a new management structure including key new appointments and passed responsibility for its advanced advertising units to RTL Deutschland, all amid strong Q2 growth for its on-demand services. The company has named […]

SpotX signs deal with Mediaocean

Global video advertising and monetisation platform SpotX has announced an integration with Mediaocean, an advertising software provider. The partnership is designed to help advertising agencies to discover and connect with over 600 publishers offering premium video inventory through SpotX. Mediaocean clients can select SpotX to tap into available inventory while also accessing SpotX’s service and […]

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