SpotX


SpotX names UK platform services chief

RTL Group-owned advertising technology provider SpotX has named Sophie Knight as director, platform services for the UK.   Reporting into Ed Wale, managing director for SpotX in the UK, Knight will work with media owners to develop strategic account plans for key publishers to use the SpotX platform.  This will include deployments of SpotX’s ad server and data enablement software […]

SpotX hires demand chief

Advertising technology specialist SpotX has named Graeme Lynch as head of demand. Reporting into Ed Wale, MD of the UK and Spain, he will manage teams working with advertisers, media agencies, brands, demand-side platforms and all other buyers to maximise the effectiveness and efficiency of their video advertising campaigns, according to the company. SpotX’s agency […]

RTL Group acquires ad technology company Yospace

RTL Group has agreed to buy UK-based video advertising technology company Yospace for US$33 million (€29 million) as its moves forward with its ‘Total Video’ strategy. Yospace’s server-side dynamic ad insertion technologies enable adverts in broadcast streams to be replaced with more targeted advertising – something that RTL described as complement to its current ad-tech […]

SpotX expands Nordic team

Advertising technology outfit SpotX has further grown its team in the Nordics with the appointment of Annelie Jegefalk as supply operations manager.  Jegefalk will work with publishers and broadcasters across the Nordics to develop their video advertising strategies. This will include offering supply-side products such as ad serving, monetisation, yield management and a range of […]

Kaltura teams up with Yospace and SpotX

Video technology provider Kaltura has released an advanced advertising product, which leverages the company’s partnership and technology integrations with dynamic ad insertion provider Yospace, video advertising and monetisation platform SpotX. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment, […]

SpotX promotes Wale

Advertising technology outfit SpotX has named Edward Wale as its new managing director for Spain and the UK, following the promotion of Léon Siotis to be general manager of supply in Europe with the creation of a new European management team. Wale previously worked at Brightroll and Videology, managing a portfolio of advertiser and agency […]

SpotX names new European management team

Advertising technology outfit SpotX has named a new European management team following its merger with Smartclip and the departure of that company’s co-founders Jean-Pierre Fumagalli and Roland Schaber, who have decided to move on and pursue new opportunities. The new team will comprise Irina Petricek-Steiner, general manager of operations in Europe; Kay Schneider, general manager […]

SpotX names new Benelux chief

Advertising technology company SpotX has named Marco Ruivenkamp as managing director of SpotX and Smartclip in Benelux. Ruivenkamp will play a key role in moving the merger of the two companies forward and the continued growth of SpotX in the Netherlands, Belgium, and Luxembourg, according to the company. He was previously responsible for the growth […]

Xite and SpotX team up for programmatic advertising

Personalised music channel provider Xite has tapped dvertising technology provider SpotX to offer programmatic advertising to media buyers. Xite users can search for videos, create their own music video channel, watch curated channels, and like or skip videos, delivering data about viewers’ preferences via Dutch cable operator Ziggo’s interactive set-top boxes. The resulting algorithms are […]

Vewd agrees ad-serving partnership with SpotX

Vewd, the technology provider formerly known as Opera, has selected video ad serving platform SpotX to power the monetisation of all its over-the-top products and services. Vewd will use SpotX’s ad serving and video supply side platform, allowing media companies to optimise their video advertising strategies and maximise revenue. “For many years, we’ve helped content […]

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