SpotX brings MetriX measurement product to UK

Video ad platform SpotX has announced the UK launch of its SpotX MetriX cross-platform measurement solution. SpotX MetriX, developed in partnership with market research company AudienceProject and TechEdge, a supplier of research and planning tools for linear and non linear TV consumption data, promises to offer brands and their agencies insights into growing OTT audiences. […]

AVODs emerging as preferred consumption method of CTV viewers

The vast majority of connected TV (CTV) users are watching ad-supported content. According to a survey of 1,500 US consumers by SpotX and research firm Mintel, a growing number of users are more receptive towards streaming content via CTVs, with 40% of the country’s adults now streaming content directly through their TV sets and 80% […]

RTL unveils new structure for ‘total video’ age as VOD base grows

RTL CEO Thomas Rabe has claimed that his company is “shaping the future of the European ‘total video’ industry” as the broadcaster unveiled a new management structure including key new appointments and passed responsibility for its advanced advertising units to RTL Deutschland, all amid strong Q2 growth for its on-demand services. The company has named […]

SpotX signs deal with Mediaocean

Global video advertising and monetisation platform SpotX has announced an integration with Mediaocean, an advertising software provider. The partnership is designed to help advertising agencies to discover and connect with over 600 publishers offering premium video inventory through SpotX. Mediaocean clients can select SpotX to tap into available inventory while also accessing SpotX’s service and […]

SpotX names UK platform services chief

RTL Group-owned advertising technology provider SpotX has named Sophie Knight as director, platform services for the UK.   Reporting into Ed Wale, managing director for SpotX in the UK, Knight will work with media owners to develop strategic account plans for key publishers to use the SpotX platform.  This will include deployments of SpotX’s ad server and data enablement software […]

SpotX hires demand chief

Advertising technology specialist SpotX has named Graeme Lynch as head of demand. Reporting into Ed Wale, MD of the UK and Spain, he will manage teams working with advertisers, media agencies, brands, demand-side platforms and all other buyers to maximise the effectiveness and efficiency of their video advertising campaigns, according to the company. SpotX’s agency […]

RTL Group acquires ad technology company Yospace

RTL Group has agreed to buy UK-based video advertising technology company Yospace for US$33 million (€29 million) as its moves forward with its ‘Total Video’ strategy. Yospace’s server-side dynamic ad insertion technologies enable adverts in broadcast streams to be replaced with more targeted advertising – something that RTL described as complement to its current ad-tech […]

SpotX expands Nordic team

Advertising technology outfit SpotX has further grown its team in the Nordics with the appointment of Annelie Jegefalk as supply operations manager.  Jegefalk will work with publishers and broadcasters across the Nordics to develop their video advertising strategies. This will include offering supply-side products such as ad serving, monetisation, yield management and a range of […]

Kaltura teams up with Yospace and SpotX

Video technology provider Kaltura has released an advanced advertising product, which leverages the company’s partnership and technology integrations with dynamic ad insertion provider Yospace, video advertising and monetisation platform SpotX. The new integrated advertising solution enhances Kaltura’s Targeted TV, which allows user segmentation and targeting to relevant audiences, including specific ad insertion to each segment, […]

SpotX promotes Wale

Advertising technology outfit SpotX has named Edward Wale as its new managing director for Spain and the UK, following the promotion of Léon Siotis to be general manager of supply in Europe with the creation of a new European management team. Wale previously worked at Brightroll and Videology, managing a portfolio of advertiser and agency […]

1 2 3 4