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SpotX names new Benelux chief

Marco Ruivenkamp

Advertising technology company SpotX has named Marco Ruivenkamp as managing director of SpotX and Smartclip in Benelux. Ruivenkamp will play a key role in moving the merger of the two companies forward and the continued growth of SpotX in the Netherlands, Belgium, and Luxembourg, according to the company.

He was previously responsible for the growth of mobile video platform LoopMe and in charge of all digital and programmatic activities at media agency MEC. In addition, he has held various international management positions at, among others, TURN, Tapps, and Yahoo.

SpotX said that Ruivenkamp’s appointment is related to the merger of SpotX and smartclip and more investment in the continued roll-out of advertising technology solutions and services in the Benelux region, staff expansion, and customer retention.

The company’s former MD for the region, Elwin Gastelaars, has moved to a role as head of Europe for SpotX’s advanced solutions group, reporting into Allen Klosowski, SVP, advanced solutions group.

“Marco is a manager with a strong focus on relationships and he has a lot of knowledge of data, media, and technology. Because of his international background in programmatic advertising, and in particular his knowledge of the buyers and the agency landscape, he is the right person to serve the customers of SpotX and smartclip in several ways besides offering the best tools for programmatic trading of video on cross-screen devices,” said Mike Shehan, CEO & co-founder at SpotX.

“SpotX has made great strides in recent years with all major Dutch broadcasters amongst its clientele. Besides offering the best technologies, both SpotX and smartclip stand out for their strong counsel and good account management. I am proud that I can now play a role in this,” said Ruivenkamp.

“Together with the team, I am fully committed to both the proactive management of supply and the facilitation of demand. I am very much looking forward to contributing to the continued expansion of SpotX and smartclip in the Benelux.”