SpotX will provide ad-serving infrastructure for all TVPlayer’s inventory – across connected TV, desktop and smartphones – and will offer data-driven ad buying options.
Advertisers will be able to target customers based on viewing habits and TVPlayer’s own demographic data and will be able to place pre-roll and in-stream advertising on TVPlayer.
“Consumer viewing habits have significantly changed over the past few years,” said Rob Hodgkinson, chief operating officer of TVPlayer. “We provide a one-stop-shop for the best of British TV, supported with advertising delivered through SpotX’s infrastructure.”
“We selected SpotX because their modern ad-server combines programmatic infrastructure alongside traditional ad serving functionality, enabling TVPlayer to compete multiple demand sources simultaneously in a unified auction.”
Leon Siotis, managing director, UK and Southern Europe at SpotX, said: “TVPlayer has a premium audience of connected TV viewers, including a high proportion of Millennials which can be hard to reach with traditional media.
“Now advertisers can advertise to them in a ‘lean back’ TV environment, during premium programmes, using programmatic technology and leveraging device-level real-time data.”