RTL Group-owned advertising technology provider SpotX has named Sophie Knight as director, platform services for the UK.
Reporting into Ed Wale, managing director for SpotX in the UK, Knight will work with media owners to develop strategic account plans for key publishers to use the SpotX platform. This will include deployments of SpotX’s ad server and data enablement software and identifying opportunities to drive more revenue from programmatic techniques such as private marketplaces and curated marketplaces, according to SpotX.
She will also advise broadcast companies such as STV, Pluto TV and TV Player on strategies to optimise their approach for OTT advertising, and collaborate with other RTL Group companies such as Yospace and RTL AdConnect.
Knight joins SpotX from LoopMe, where she led the supply team managing relationships with global publishers and supply-side platforms to drive results across video, mobile and rich media in her role as partnerships director.
She also previously worked for GroupM managing premium publisher and broadcast inventory for VOD, video, and mobile advertising, Xaxis and Specific Media, formerly Adviva.
Ed Wale, managing director, UK and Spain at SpotX said: “Sophie Knight is perfectly placed to answer the increasingly sophisticated questions posed by the OTT companies leveraging our platform. She has an excellent technical understanding of both the buy-side and supply-side approach to VOD, programmatic video, and mobile advertising. She will work with the relevant teams on each account at SpotX to share this knowledge and drive great results for major accounts.”
Knighg said: “I wanted to join SpotX because the company is the market leader in video advertising with a strong reputation for driving success for customers and partners. SpotX takes a cross-screen approach which will play to my background and help more media owners benefit from the overall growth of video advertising. I’ll also be able to advise on ways to leverage RTL Group’s advertising technology stack to deliver a Total Video approach to advertising.”