RTL Group has closed the acquisition of advertising technology outfit SpotX. The broadcasting group acquired the 36.4% of the company itt did not already own, giving it 100% control.
RTL first acquired a majority stake in SpotX in September 2014 when the company was known as SpotXchange.
The broadcast group said it planned to make additional investments in advertising technology business as well fostering synergies between its existing portfolio of ad-tech units. In practice, this will include closer collaboration between SpotX and Smartclip, the online video ad inventory bundling outfit it acquired last year.
Smartclip was founded in 2008, bundles the online video advertising inventory of publishers around the world and manages the integration and serving of video advertising across different internet-connected devices.
SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features an up-to-date ad serving and programmatic infrastructure, and other monetisation tools including solutions for OTT and out-stream video ad units.