Samba TV launches in Spain with Smartclip

Omniscreen techprovider Samba TV has announced a partnership with adtech platform Smartclip to expand into Spain. Samba said that expanding into Spain “delivers another key pillar” in its growth strategy, with the country being its fifth major market launch this year after Australia, the UK, Germany and in France via a partnership with MediaSquare. The […]

Rlaxx TV and Smartclip team up for advertising

Smartclip, the ad tech unit of RTL Group, has teamed up with AVOD service provider rlaxx TV to monetise the linear ad breaks within the rlaxx TV channel-offering across Europe. Smartclip will support rlaxx TV in its core markets including the UK and Germany , while Spain will join the lineup within the next few […]

Clubbing TV joins Smartclip ad line-up

Lifestyle channel Clubbing TV has joined RTL Group-owned advertising technology outfit Smartclip’s portfolio of connected TV services. The partnership will be rolled out in Germany, Austria, Switzerland, and the Nordic countries first. Italy, Spain, France, and the UK will follow during the course of 2021. The smartclip adtech stack will power the Clubbing TV programme with […]

RTL unveils new structure for ‘total video’ age as VOD base grows

RTL CEO Thomas Rabe has claimed that his company is “shaping the future of the European ‘total video’ industry” as the broadcaster unveiled a new management structure including key new appointments and passed responsibility for its advanced advertising units to RTL Deutschland, all amid strong Q2 growth for its on-demand services. The company has named […]

RTL to combine SpotX and Smartclip into single ad-tech outfit

RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by the end of next year. The broadcast outfit said it would roll the combined platform across its operations and boost it with further acquisitions. RTL said that the combined SpotX-SmartCcip would focus ad-server development, addressable TV, bringing dynamic ad-insertion capabilities […]

RTL closes SpotX acquisition

RTL Group has closed the acquisition of advertising technology outfit SpotX. The broadcasting group acquired the 36.4% of the company itt did not already own, giving it 100% control. RTL first acquired a majority stake in SpotX in September 2014 when the company was known as SpotXchange. The broadcast group said it planned to make […]

RTL buys video advertising firm Smartclip for €47m

RTL Group has agreed to buy a 93.75% shareholding in online video advertising firm Smartclip for €46.9 million. RTL, which also takes a call option to acquire the remaining shares, said that the deal would “significantly strengthen” its position as a major sales house for video advertising. “Smartclip will move us forward on two fronts: […]

Toshiba agrees smart TV ad partnership with Smartclip

Toshiba has agreed a new partnership with video ad technology company Smartclip, which has secured the European advertising rights for Toshiba’s smart TV platform. Smartclip will deliver digital video campaigns on the home screens of Toshiba devices throughout Europe, with brand manufacturers able to place their ad formats on the home screen menu. Advertisers and […]

Spanish viewers take to smart TV

Connected TV use is gaining ground in Spain, with a quarter of connected TV users saying they are watching less linear TV and over half of users turning to smart TVs to access connected services, according to a new report. According to the second annual survey of connected TV and video online by trade organisation […]

Smartclip teams up with Euronews

Advertising technology provider Smartclip has teamed up with Euronews to deliver advertising for the news channel across the web, mobile and connected TV. Smartclip will deliver advertisements for the news organisation in Europe, Australia, Canada and the US. Olivier de Montchenu, managing director, Euronews sales said: “As we add more and more rich media content to our […]