Smartclip


RTL unveils new structure for ‘total video’ age as VOD base grows

RTL CEO Thomas Rabe has claimed that his company is “shaping the future of the European ‘total video’ industry” as the broadcaster unveiled a new management structure including key new appointments and passed responsibility for its advanced advertising units to RTL Deutschland, all amid strong Q2 growth for its on-demand services. The company has named […]

RTL to combine SpotX and Smartclip into single ad-tech outfit

RTL Group is to combine SpotX and Smartclip into a single integrated ad-tech company by the end of next year. The broadcast outfit said it would roll the combined platform across its operations and boost it with further acquisitions. RTL said that the combined SpotX-SmartCcip would focus ad-server development, addressable TV, bringing dynamic ad-insertion capabilities […]

RTL closes SpotX acquisition

RTL Group has closed the acquisition of advertising technology outfit SpotX. The broadcasting group acquired the 36.4% of the company itt did not already own, giving it 100% control. RTL first acquired a majority stake in SpotX in September 2014 when the company was known as SpotXchange. The broadcast group said it planned to make […]

RTL buys video advertising firm Smartclip for €47m

RTL Group has agreed to buy a 93.75% shareholding in online video advertising firm Smartclip for €46.9 million. RTL, which also takes a call option to acquire the remaining shares, said that the deal would “significantly strengthen” its position as a major sales house for video advertising. “Smartclip will move us forward on two fronts: […]

Toshiba agrees smart TV ad partnership with Smartclip

Toshiba has agreed a new partnership with video ad technology company Smartclip, which has secured the European advertising rights for Toshiba’s smart TV platform. Smartclip will deliver digital video campaigns on the home screens of Toshiba devices throughout Europe, with brand manufacturers able to place their ad formats on the home screen menu. Advertisers and […]

Spanish viewers take to smart TV

Connected TV use is gaining ground in Spain, with a quarter of connected TV users saying they are watching less linear TV and over half of users turning to smart TVs to access connected services, according to a new report. According to the second annual survey of connected TV and video online by trade organisation […]

Smartclip teams up with Euronews

Advertising technology provider Smartclip has teamed up with Euronews to deliver advertising for the news channel across the web, mobile and connected TV. Smartclip will deliver advertisements for the news organisation in Europe, Australia, Canada and the US. Olivier de Montchenu, managing director, Euronews sales said: “As we add more and more rich media content to our […]

Smart TV users engaging with ads, says survey

Smart TV users are actively engaging with interactive advertising, according to a study of UK smart TV users by interactive advertising specialist Smartclip. The company said it found that half of its study’s smart TV users say that they have already interacted with an ad and 31% of people engage in an action as a […]

Smartclip teams up with TP Vision for Philips TVs

Multiscreen video and brand advertising specialist Smartclip has struck a partnership with TP Vision, which manufactures Philips-branded TVs. Smartclip will deliver advertisements on the Philips Smart TV portal homepage and sub-pages, including the App Gallery and to the Smart TV ecosystem. The partnership covers the Philips Smart TV offering in western Europe and Russia. “We […]

Smartclip strikes deal with Samsung

Multiscreen advertising specialist Smartclip has struck a partnership with Samsung whereby Samsung’s AdHub advertising platform for smart TVs, Blu-ray players, smartphones and tablets will enable Smartclip’s advertisers to target audiences.  Smartclip will be a partner for Samsung across 19 markets. Jean-Pierre Fumagalli, CEO of Smartclip, said, “Smartclip is thrilled to be partnering with the number […]