Multiscreen advertising specialist Smartclip has struck a partnership with Samsung whereby Samsung’s AdHub advertising platform for smart TVs, Blu-ray players, smartphones and tablets will enable Smartclip’s advertisers to target audiences.
Smartclip will be a partner for Samsung across 19 markets.
Jean-Pierre Fumagalli, CEO of Smartclip, said, “Smartclip is thrilled to be partnering with the number one TV manufacturer in all these markets. Samsung Smart TVs’ reach and distribution makes this addition to the Smartclip Connected TV portfolio very attractive to our advertisers as this audience is very relevant to advertisers looking to reach a sophisticated and brand conscious demographic.
“This partnership with Samsung delivers significant additional scale across our connected TV network, and marketers can add connected TV to their digital mix and reach consumers on all four screens with a like-to-like measurement.”
DTVE's October 2019 issue is online now digitaltveurope.com/files/2019/10/… https://t.co/srQJz1VMAu
22nd October 2019