Multiscreen video and brand advertising specialist Smartclip has struck a partnership with TP Vision, which manufactures Philips-branded TVs.
Smartclip will deliver advertisements on the Philips Smart TV portal homepage and sub-pages, including the App Gallery and to the Smart TV ecosystem. The partnership covers the Philips Smart TV offering in western Europe and Russia.
“We are confident that the partnership with Smartclip will bring us closer to the international advertising community and that our Smart TV platform will bring added value for brands,” said Albert Mombarg, head of Smart TV at TP Vision. “We are convinced that the advantages of the Connected TV – self-determined entertainment – will change the way consumers watch TV, reducing linear TV consumption in favour of demand content.”
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