Digital video ad company Smartclip has signed a pan-European deal with online TV news aggregator Livestation.
Livestation brings together live news channels from around the world, including CNN, BBC, Al Jazeera and CNBC. Most of the channels are available for free and can be watched on PC, mobile, tablet and connected TV. Smartclip will give advertisers access to Livestation’s selection of news channels, which register more than 50 million streams per month in Europe.
Lippe Oosterhof, CEO of Livestation, said: “Live news is one of the most powerful content categories and Livestation has been very successful at attracting a large and premium audience. Our visitors are interested in following live news throughout the day and appreciate getting multiple points of view on a story. Livestation and its partners are excited about our new alliance with Smartclip to make this valuable audience available to advertisers.”
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