Advertising


DTV CEE13 Video Interview – Atmedia

Atmedia’s Marcin Boroszko talks to DTVE about the current woes facing the TV advertising business in CEE and possible avenues for growth.

No advertising recovery in sight this year

The expected recovery in advertising revenues across the eurozone will not materialise this year and there will be a sharper decline in ad spend than last year, according to new research. ZenithOptimedia tracks advertising spend around the world and had forecast a recovery in Europe this year. However, in its latest update it noted the […]

Digital advertising still set to deliver growth

TV and internet advertising is set to fuel continued growth of the overall advertising market in the absence of further economic shocks, according to PricewaterhouseCoopers. Nick George, partner, strategic entertainment and media at PricewaterhouseCoopers told Informa’s Digital TV Summit yesterday that advertising in the UK was expected to grow by 4.8% between 2010 and 2015, […]

TV advertising growth will pass pay TV growth, says IDATE

Growth in over-the-top TV advertising will begin to accelerate faster than pay TV growth from 2016, according to research by French group IDATE. IDATE estimates that the global video market will grow by 4.1% a year between now and 2020, with the pay TV market growing at the slightly lower rate of 3.7%. While traditional […]

Nagra to buy Sigma’s SIS platform for advanced advertising

Interactive TV specialist Nagravision has announced plans to ramp up its advanced advertising business in a move that will see it acquire Sigma Systems’ Subscriber Information Service (SIS) platform. Sigma will continue its product development and deployment support for Nagra’s SIS business. The SIS enables service providers to aggregate disparate sources of customer information such […]

Rovi in Channel 4 connected TV ad trial

Digital TV technology company Rovi is carrying out interactive advertising trials in the UK, using ads from Twentieth Century Fox and Channel 4. The movie studio and UK broadcaster will use Rovi’s advertising technologies to run advertising campaigns on connected TVs, Blu-ray players and other internet connected devices. They will offer interactive capabilities including multimedia […]

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