Intelligence


Decoding the Streaming Landscape Report

Streaming services first overtook linear channels for total TV time during the pandemic across Samsung TVs – and have maintained this lead ever since. The streaming landscape, however, is becoming increasingly fragmented.

Samsung Ads’ latest report, developed using a powerful combination of first and third-party data, examines evolving consumer streaming habits across EU5 – the UK, Germany, Spain, France and Italy. ‘Decoding the Streaming Landscape’ breaks down how brand marketers can engage with hard-to-reach streaming audiences. Key findings include:

  • 69% of UK consumers accept ads within free-to-watch content provided they’re relevant
  • Free ad-supported TV (FAST) monthly users increased by 9% between H1 2021-22
  • Ad-supported video-on-demand’s (AVOD) share of hours per TV increased by 5 percentage points between January-June 2022, whilst subscription video-on-demand (SVOD) saw a 5pp decline during the same period

Download ‘Decoding the Streaming Landscape’ today to access all of the insights.