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ProSiebenSat.1 takes stake in VR outfit

German commercial broadcaster ProSiebenSat.1 has taken a 20% stake in local-based virtual reality experience provider Holodeck VR.

Holodeck focuses on providing VR experiences around events and public buildings. The Nuremburg-based company currently provides experiences at seven locations but plans to increase this to around 350 over the next three years.

ProSiebenSat.1 plans to increase distribution of Holodeck VR’s offerings to theme parks and other leisure facilities through the Jochen Schweizer Mydays Group. The broadcaster is also looking at using the technology to enhance live broadcasts and sports events covered by sports business unit 7Sports.

ProSiebenSat.1 chief digital officer, entertainment, Eun-Kyung Park said that the group was investing in “an innovative growth market” that had the potential to “excite audiences with completely new forms of interactive entertainment”.

Jonathan Nowak Delgado, co-founder and CEO of Holodeck VR, said that his company would use ProSiebenSat.1’s investment to “develop exciting new VR experiences that are fun and easy to use”.