Accedo has announced a partnership with Augmented Reality (AR) glasses brand Nreal to offer Extended Reality (XR) viewing for video consumers.
The partnership will enable OTT providers to bring content to Nreal’s lightweight AR glasses.
Accedo XR, is a cross-platform solution that allows video providers to quickly launch Extended Reality (XR) experiences, using templated designs. Accedo XR, providers can also design and develop new services or even bring existing video content and applications into XR.
The company also said that new video formats such as 360/180 VR videos and volumetric video will be added as they enter the mainstream market.
OTT services can fully customise the XR experience or integrate with one of the existing Accedo XR video players.
Michael Lantz, CEO, Accedo, said: “Interest in XR video content continues to grow, Accedo XR enables providers to augment services with custom XR experiences. This partnership with Nreal delivers an exciting and interactive viewing experience for mass consumers. As well as providing OTT services with new revenue stream opportunities for sponsored content.”
Peng Jin, Co-founder, Nreal, said: “By partnering with Accedo, we have introduced an industry-first framework that makes it easy and secure for OTT providers to offer video content in an innovative and dynamic new format on Nreal’s brand of AR glasses including Nreal Light and Nreal Air.”
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