Media planning firm Comscore has announced the appointment of Jon Carpenter as chief financial officer.
Carpenter takes over from CFO Greg Fink, who left the company at the end of August.
The exec joins from Publishers Clearing House, where he has served as CFO since 2016. He has also held senior roles at Nielsen, Sears Holdings and NBC Universal.
At Comscore, Carpenter will be tasked with aiding the company’s mission to “capitalise on the transformational marketplace opportunities and execute on its mission to shape the next generation of advanced audience and advertising measurement.”
Bill Livek, CEO and Executive Vice Chair, Comscore, said: “Jon’s world class background and leadership experience are major assets. His strong operational focus, strategic acumen, and experience driving both growth and profitability are exactly what we need for Comscore’s next phase of growth. We are extremely excited to welcome Jon to the team.”
Carpenter said: “I am thrilled to be joining Comscore at such a pivotal moment as the advertising and media ecosystem is going through fundamental change.
“The media industry is ready to embrace Comscore’s investment-grade currency, and with their superior products it is clear to me that Comscore has a tremendous opportunity with all of their businesses. I look forward to working with the Comscore team to continue building on their momentum as the clear choice for media measurement everywhere. I am extremely proud to be joining Comscore.”