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AR home shopping channel app launches

South Korean 5G service provider LG Uplus and augmented reality (AR) startup eyecandylab have announced the launch of U+AR Shopping.

The new product will provide AR services for home shopping channels worldwide in what they claim to be a world-first. 

Starting with GS Shopping and Home&Shopping in South Korea, viewers will be able to view detailed 3D scans of products being showcased on the channel and see what they will look like in their rooms. 

Users can download the U+ AR Shopping ap, which will then recognise any screen and follow the programme. The app identifies the content and synchronises the information exactly as it is going on in the show. According to a release from the companies, viewers can discover “everything important about the presented product”. Should the user want to purchase the product, they can order it directly through the app with the promise of an additional AR discount. 

If the article appeals, users can order it directly from the screen via their mobile phone and receive an additional AR discount.

Keeman Seoh, vice president of the LG Uplus strategic alliance and global partnership unit said: “As the leading provider of innovative services in 5G, we are thrilled to offer relevant use cases to our consumers. eyecandylab’s technology is a perfect differentiator and we are looking forward to taking the next step to extend our leadership position

Eyecandylab CEO Robin Sho Moser said: “We are thrilled to be working with LG. Home shopping is a perfect channel to demonstrate the benefits of augmented reality to consumers in everyday life. At the same time it supports companies in their sales.”

Moser also said that the product is “also interesting for the German market” and that the company is in discussion with home shopping channels in the country.