Proximus invests in eSports with ESL and Pro League

Belgian telco Proximus is to invest in eSports by promoting amateur and professional competitions and by setting up three official leagues in partnership with the likes of ESL and the Pro League. The telco said that it wanted to play “a primary role” in developing eSports in Belgium, relying on its expertise in network infrastructure, […]

Lattelecom launching new advanced TV platform

Latvian telco Lattelecom is to launch a new TV platform combining its entertainment offerings spanning TV, series, films, user-generated content and eSport under a new brand, Helio iTV. Helio iTV will replace Lattelecom’s current interactive TV platform in stages from the end of this month, providing what the company says will be a more advanced […]

Vodafone in eSports partnership with ESL

Vodafone has struck an eSports partnership with Modern Times Group (MTG)-owned ESL that will see the international telco sponsor ESL’s flagship event series the Intel Extreme Masters, ESL One and ESL Pro League. Vodafone said that the partnership highlighted its ability to bring gamers and fans together from 25 countries where it has mobile and […]

eSports interest exploding in France

Some 3.8 million French online users have watched or attended a live eSports event, according to a study by audience research group Médiamétrie. Sports games are the top-rated games favoured by eSports enthusiasts, with 43% placing these at the top of their list of preferences. First-person shooter games came second, favoured by 34%, followed by […]

Vodafone España ups eSports commitment with Giants deal

Vodafone España has upped its engagement with the burgeoning world of eSports by striking a deal with Giants Gaming, one of the leading Spanish eSports teams. The agreement will see Vodafone become the principal sponsor of the outfit and reinforce the content on its eSports channels on YouTube and Twitch. The Vodafone Giants team includes […]

Modern Times Group to split in two

Modern Times Group (MTG) is to split in two, with its free and pay TV and studio activities folded into a separate company with its own stock market listing, leaving MTG itself to focus on eSports and digital video content. Nordic Entertainment Group will comprise MTG’s current Nordic Entertainment and MTG Studios units, as well […]

Telefonica: eSports has ‘exceeded our expectations’

Telefonica has said that its push into eSports has “exceeded our expectations”, one year after it launched a dedicated eSports offering as part of its Movistar+ service. The Spanish operator said that across digital its Movistar eSports service has now reached 2.7 million followers, 185 million hits, 15 million content views, and 250,000 monthly page visits. At […]

Mediapro and La Liga launch new eSports tournament

Spanish broadcaster Mediapro is to launch a new eSports competition in partnership the country’s top-tier football league La Liga. McDonald’s Virtual LaLiga eSports will be the first big project for LaLiga eSports, an initiative launched by La Liga in February to cash in on the eSports boom. La Liga said that the eSports project would […]

MTS enters eSports world with Gambit acquisition

Russian service provider MTS has entered the rapidly growing eSports market by acquiring leading eSports team group Gambit Esports. MTS has acquired Praliss Enterprises, which manages Gambit Esports. The latter unites four teams of eSports players – with 16 players in total – that compete in Counter-Strike: Global Offensive, League of Legends, Dota 2 and […]

Google backs Chinese eSports platform Chushou

Google has reportedly contributed to a Series D funding round raised by Chinese live-streaming eSports platform Chushou. While the precise value of Google’s investment is not clear, according to various reports the new financing takes the amount raised to date by Chushou to US$120 million. “Chushou has built an impressive platform, with a dedicated and quickly […]

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