Modern Times Group (MTG)-owned esports outfits ESL and DreamHack have struck a three-year streaming agreement with leading esports streaming service Twitch that will seeesports tournaments organized by the pair live streamed exclusively on Twitch in 2021 and 2022.
As part of the partnership, Twitch will become a centralised hub for streaming ESL and DreamHack competitions, and will work directly with the pair to coordinate broadcast integrations and maximise sponsorship revenue.
The deal confirms Twitch as the global digital media partner of major ESL and DreamHack competitions on a non-exclusive basis in 2020, before acquiring exclusivity of English language digital live streaming of major events in 2021 and 2022.
As part of the deal, all tournaments streamed in English within ESL Pro Tour for CS:GO and StarCraft II and Warcraft III, including the ESL Pro League, ESL One, Intel Extreme Masters, DreamHack Masters, DreamHack Open, ESL National Championships, will be exclusively on Twitch in 2021 and 2022.
“This both strategically and financially important deal between Twitch, ESL and DreamHack further establishes esports as a highly relevant global media product. We’re convinced that it is the first of many major leaps that esports as a media product is bound to take in the coming years,” said Jørgen Madsen Lindemann, President and CEO of MTG.
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