Huya and DouYu confirm merger to create US$11 billion Twitch rival controlled by Tencent

Game streaming platform Huya has announced an all-share deal to buy competitor DouYu in a move which will create an esports empire worth more than US$11 billion. The move will merge China’s two biggest competitive esports platforms, and confirms a deal initially proposed by mediator Tencent in August. Tencent currently owns 38% of DouYu, and […]

Twitch continues APAC expansion with exec and sales hires

Amazon-owned game streaming platform has continued its focus on the APAC region with the hires of two former Dentsu Aegis Network (DAN) execs and its first salespeople in Taiwan. The appointments are Sunil Yadav as agency development lead for APAC and Mandar Kambli as programmatic enablement lead. Yadav joins Twitch after spending the past year […]

Twitch sparks controversy with mid-roll ads

Amazon-owned game streaming platform Twitch has sparked the ire of users with the introduction of automatically inserted mid-roll ads outside of the control of streamers. In a blog post, the company announced an experimental feature that will introduce ads into a stream “if the viewer has [not] had an ad break in that channel recently” […]

Facebook Gaming secures landmark streaming deal with music industry for creators

Facebook Gaming has announced a breakthrough agreement that will allow partnered streamers to play copyrighted music in their live streams. This has long been an issue for live streamers on platforms like Twitch, who have had strict restrictions on use of licensed music. Amazon owned Twitch, for example, specifies that creators may use music owned […]

Amazon’s Twitch rolls out Watch Parties feature to all users

Amazon’s increasingly non-gaming oriented live streaming platform Twitch has announced the full release of its Watch Parties feature. Initially launched in October 2019 only available via invite to select affiliates and partners, the feature has been extended to all creators on the site. Integrating Amazon Prime Video, Watch Parties allows streamers to watch movies and […]

Amazon integrates Twitch streaming into Music app 

Amazon has continued to converge its offerings with the incorporation of Twitch’s live streaming tech into its Amazon Music app. The music streamer, which has 55 million customers across a number of tiers, is in a hotly-contested market with heavy-hitting products from Spotify and Apple Music. Unlike in the video streaming world where subscription stacking […]

Twitch Prime gets rebrand to Prime Gaming

Amazon is rebranding its premium subscription to game streaming platform Twitch to Prime Gaming. While Twitch is free to view, the US$12.99 per month subscription – formerly called Twitch Prime – gave users a number of perks including a special identifier in live chats, access to exclusive chat emotes, one complimentary channel subscription a month, […]

Banned streamer Dr Disrespect considering legal action against Amazon’s Twitch

Controversial gaming personality Guy ‘Dr. Disrespect’ Beahm is considering a lawsuit against Amazon-owned game streaming platform which banned him in late-June with seemingly little reason. Many were confused when Dr. Disrespect’s profile showed up as inactive on June 26, with neither Twitch nor the streamer making any concrete statement about Beahm’s status. Dr. Disrespect tweeted […]

Twitch launches sports channel with backing from Real Madrid and Juventus

Amazon’s game streaming platform Twitch has announced the launch of a dedicated sports content channel in partnership with a number of top football clubs. The streamer has signed deals with newly crowned Spanish champions Real Madrid, along with Serie A leaders Juventus, Ligue 1 champions Paris Saint-Germain and English FA Cup finalists Arsenal. All of […]

Rapper Logic signs seven-figure deal to stream on Twitch

Sir Robert Bryson Hall II – better known as rapper Logic – has signed an exclusive deal with Amazon’s game streaming platform Twitch. Speaking to The Verge, the rapper who announced his retirement from music last week said that he has signed a deal worth seven figures. In a jovial interview, he said: “I’m not […]

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