FIBA signs multi-year deal with Twitch to become Amazon streamer’s first international sporting federation partner

The International Basketball Federation (FIBA) has announced a multi-year deal with Amazon’s live streaming platform Twitch in an agreement described as ‘groundbreaking’. The deal is the first that Twitch has agreed with an international sporting federation, with FIBA broadcasting around 600 hours of live basketball games to its own Twitch channel for free.  In addition, […]

Twitch comes to Vestel TVs

TV maker Vestel will bring live streaming app Twitch to its smart TVs across Europe. The free app will be available to any Vestel-manufactured smart TV that have been produced from June 2018 onwards. This includes sets designed for brands including Hitachi, JVC, Telefunken and Techwood, many of which have a dedicated Twitch button on […]

Esports viewing continues rapid growth

Streaming of esports increased by almost 70% in 2020. According to a new report from Stream Hatchet, the esports market continued to grow in 2020, with the outbreak of the Covid-19 pandemic causing a surge in viewing. Live sports across the world were brought to a halt in the early part of the year, and […]

Twitch streamer TheGrefg sets new record of 2.4 million concurrent viewers

Spanish Twitch streamer David Martinez – better known as TheGrefg – smashed records on the Amazon-owned platform on the evening of January 11 with more than 2.4 million concurrent viewers. The stream saw viewers eagerly waiting for the player to reveal his customised Fortnite skin. Partnering with Fortnite, one of the biggest games in the […]

AC Milan launches Twitch channel as streaming platform ramps up sports focus

Current Serie A league leaders AC Milan will become the latest top European football club to launch a dedicated channel on Amazon’s increasingly non-gaming-oriented streaming platform Twitch. Launching on December 3, the channel promises to offer “a lot of live formats developed with the club’s partners.” The club said that the Twitch channel will serve […]

Twitch co-founder Kevin Lin leaves streaming company

Kevin Lin, a co-founder of live streaming platform Twitch, is to leave the Amazon company. His departure leaves CEO Emmett shear as the only remaining Twitch co-founder still at the company, with Justin Kan, Kyle Vogt and Michael Seibel all having left in recent years. Lin spent the majority of his time with the company […]

Spain’s La Liga joins Twitch

  Top-flight Spanish football league La Liga has become the first major European sports competition to launch an official account on Amazon-owned streaming platform Twitch.  Twitch has primarily built its name and reputation as the leading name in game streaming, but the platform has evolved over the past couple of years to encompass a wide […]

Huya and DouYu confirm merger to create US$11 billion Twitch rival controlled by Tencent

Game streaming platform Huya has announced an all-share deal to buy competitor DouYu in a move which will create an esports empire worth more than US$11 billion. The move will merge China’s two biggest competitive esports platforms, and confirms a deal initially proposed by mediator Tencent in August. Tencent currently owns 38% of DouYu, and […]

Twitch continues APAC expansion with exec and sales hires

Amazon-owned game streaming platform has continued its focus on the APAC region with the hires of two former Dentsu Aegis Network (DAN) execs and its first salespeople in Taiwan. The appointments are Sunil Yadav as agency development lead for APAC and Mandar Kambli as programmatic enablement lead. Yadav joins Twitch after spending the past year […]

Twitch sparks controversy with mid-roll ads

Amazon-owned game streaming platform Twitch has sparked the ire of users with the introduction of automatically inserted mid-roll ads outside of the control of streamers. In a blog post, the company announced an experimental feature that will introduce ads into a stream “if the viewer has [not] had an ad break in that channel recently” […]

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