Twitch partners with Comscore for ad measurement

Amazon-owned game streamer Twitch has signed a partnership with measurement company Comscore. The deal adds tagless audience reporting of Twitch livestreaming, including gaming and esports insights, to Comscore digital audience solutions, which the measurement firm says will provide “a complete, unduplicated view into digital consumption behaviors” Comscore will integrate Twitch video metrics such as minutes […]

Twitch to hit 40 million monthly viewers in US by 2021

Amazon-owned game streaming platform Twitch will surpass 40 million monthly US viewers by the end of 2021, estimates a new report. According to figures from eMarketer, 37.5 million people in the country will stream video on Twitch at least once a month in 2020, reaching 15.5% of US digital video viewers. This sets it on […]

Twitch hires Spotify’s Kaur to spearhead APAC expansion

Amazon-owned game streamer Twitch has hired former Spotify exec Sunita Kaur as its first APAC region managing director.  Twitch, which is the de facto game streaming leader in the West, is not as dominant in APAC, with Huya and Douyu posing greater competition. As such, Kaur has been brought on board to spearhead its efforts […]

Google signs exclusive YouTube deal with Activision Blizzard for esports tournaments

In a major esports coup, Google has entered into an exclusive multi-year partnership with Activision Blizzard, publisher of titles like Overwatch and the Call of Duty series. Along with Google acting as the hosting and technical supplier to the publisher, the deal will see YouTube be the exclusive streaming platform for Activision Blizzard’s esports tournaments, […]

Facebook’s Burns in as Twitch’s first-ever EMEA MD

Amazon’s game streaming platform Twitch has appointed Damian Burns as its first-ever managing director of EMEA. Burns joins from Facebook, where he spent five years, most recently as the social media giant’s senior director of gaming for EMEA. Prior to assuming that role in 2017, he spent two years as Facebook’s head of sales for […]

Twitch still top for game streaming, but Mixer starts to make a dent

Microsoft-owned live streaming site Mixer has started to close the gap, but it is still significantly behind Twitch. According to the annual State of the Stream report from StreamElements and, Mixer saw a 149% increase in hours of streamed content watched. In total, viewers watched 353.7 million hours of video on the platform this […]

Twitch in clear as Rambler drops €2.55 billion EPL lawsuit

Twitch no longer faces the threat of being banned in Russia. According to the Amazon-owned company, Rambler has withdrawn its claim over alleged pirate broadcasting of English Premier League matches. The company – Russia’s equivalent to Google – announced on Monday it was suing the streamer for RUB180 billion (€2.55 billion) and cited 36,000 cases […]

Rambler sues Twitch €2.5 billion over EPL piracy

Russian tech firm Rambler has filed a lawsuit against the Amazon-owned live streaming platform Twitch over its failure to adequately police pirate broadcast of English Premier League games. As per Russian business paper Kommersant, the company, which is effectively the Russian version of Google, is suing the streamer for RUB180 billion (€2.55 billion). Rambler cites […]

CouRage signs exclusive streaming deal with YouTube

Jack “CouRage” Dunlop has become the latest major game streamer to part company with Amazon-owned Twitch. However, unlike the likes of Ninja and Shroud, CouRage – who has over two million followers on Twitch – announced that he will stream exclusively on YouTube. His YouTube channel to date has mostly played host to replays of […]

Mixer drops subscription cost to match Twitch

Microsoft-owned game streaming platform Mixer has dropped the price of its subscription by a dollar to US$4.99, bringing it in line with a month-long tier 1 subscription on market-leader Twitch. Unlike a typical subscription service, all content on both platforms is free-to-view, with subscriptions allowing users to financially contribute to content creators they like. In […]