WWE relaunches wrestling channel on Twitch

Pro wrestling outfit, World Wrestling Entertainment (WWE) has inked a deal with the Amazon-owned live-streaming platform Twitch to launch the return of the WWE channel and the popular WWE Superstar channels, featuring live and exclusive content on the platform.

The WWE channel will house other live productions and will serve as an alternate live streaming feed for all of WWE’s premium live event press conferences.

WWE also announced it will debut a “companion sidecast” to its Monday Night RAW show. The wrestling format will showcase the WWE Universe behind the scenes and closer to the in-ring action.

The weekly viewing experience will be led by a rotating cast of hosts and includes feature appearances from WWE Superstars. It will deliver exclusive content such as backstage interviews, and more.

In April, the sport giant was bought by LA-based talent group Endeavour in a $21bn deal with the aim to create a “live sports and entertainment powerhouse”.

Endeavor and WWE said they had struck a ‘definitive agreement’ to create an as-yet unnamed new company that will house WWE and Ultimate Fighting Championship (UFC). Endeavor will hold a 51% controlling interest in the new company and existing WWE shareholders will hold a 49% interest. The wrestling network will be led by Endeavor CEO Ari Emanuel, who will retain his current position, and Vince McMahon, who was executive chairman of the board.

Viewers can stream the sidecast live every Monday 8 pm ET via the Twitch website or app.