ESR, which is already available in the US, will make its content available in Europe for the first time in 24/7 HD linear format from February, with Eutelsat’s position giving it the ability to reach over 135 million TV households.
Philippe Oliva, Eutelsat’s chief commercial officer said:“We are excited to welcomeESRon Hotbird. Its groundbreaking format attracts a new generation of younger audiences and illustrates that linear distribution via satellite is attractive for these new channel genres to multiply and diversify their distribution.”
Wendy Wang, CEO of ESR said:“We are delighted to partner with Eutelsat to deliver our content to the millions of gamers and fans in Europe in 24/7 linear format. The global video gaming market continues to grow at a rapid rate, and we look forward to developing our offer and growing our European audience in the years to come.”
ESR launched in the US in early 2019, offering a mix of esports tournaments, live events, highlights, documentaries and magazine shows. The service was initially available on Stirr, the local news-focused video streaming offering launched by US local stations outfit Sinclair Broadcast Group.
In the US the service is also available on Xumo and Samsung TV Plus.
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